What are the responsibilities and job description for the Senior Marketing Manager position at The New Orleans Jewish Community Center?
As a Senior Marketing Manager, you will lead the development and execution of comprehensive marketing plans, devising creative and compelling initiatives and campaigns with both member acquisition and retention in mind. Analyzing and reporting metrics to measure success while identifying areas for improvement while increasing ROI will be vital to this role. Must be onsite 5 days a week for training. Once onboarded, option to work a hybrid schedule with 1-2 days from home.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Conceptualize, implement, and manage comprehensive marketing and communications plans that will enhance our image and position within the marketplace and the general public.
- Optimize and analyze advertising campaigns on search engines, social media platforms, display advertising, retargeting networks, local publications, and more.
- Implement a 360-degree strategy that utilizes all mediums from mobile to digital, social, print, and more.
- Evaluate the outcomes of marketing projects from conception to completion.
- Effectively communicate and collaborate with multiple departments / Centers, each serving its unique demographic, ensuring programs and services meet the needs and interests of their respective participants and audience.
- Create and implement marketing calendars for each department you oversee.
- Identify and assess new opportunities for growth, research trends and innovative ways to convey and promote our programs & people.
- Interpret data to make informed decisions on future strategies, and provide monthly reporting for dashboard to show engagement across the agency.
- Manage SEO, digital and text campaigns including vendor relationships, optimizations and allocations.
- Analyze and optimize metrics for the website, SEO, text and digital campaigns further increasing engagement based on results.
- Collaborate with external agency to plan digital activities including paid social media, display ad campaigns, PPC, and more. Ensure optimization by closely monitoring cost-per-acquisition, click-through rates (CTR), and conversion rates.
- Identify new systems and technologies to gain efficiency and increase productivity.
- Stay up-to-date with the latest marketing trends and techniques, and implement / test them as appropriate.
- Provide quarterly campaign recaps that include : campaign details, metrics, takeaways, etc.
- Support and collaborate with Program Directors and Graphic Designers.
- Additional duties as assigned by supervisor.
Minimum Qualifications :
Salary : $70,000
Agency Information :
Sid Jacobson JCC and Bernice Jacobson Day School and Camp, our satellite campus in Brookville, are the best places to ENRICH yourself, EXPLORE Jewish culture and CONNECT with the community. We provide a comprehensive program based on Jewish values, traditions, heritage and culture, which enriches the lives of all individuals and families in our community. We are a proud beneficiary of UJA-Federation of New York.
Bernice Jacobson Day School & Camp
Find out if this opportunity is a good fit by reading all of the information that follows below.
340 Wheatley Road
Old Westbury, NY 11545
516-626-1094
For more information, visit us at www.sjjcc.org.
J-18808-Ljbffr
Salary : $70,000
