Senior Digital Content Creator, Social

We are seeking an experienced social media producer, creator, and director of photography with a strong portfolio in video and audio editing to assist the work of the Digital Engagement department at The New School.

The Digital Engagement group is part of The New School’s Marketing and Communications department, and plays a critical role in elevating reputation, building advocacy, and supporting enrollment efforts for the university and its schools. As students spend more time online and shift away from traditional marketing platforms in their college research process, the content produced by this hire will directly impact our relationships with prospective students and drive enrollment.

Reporting to the Senior Manager, Digital Engagement, the Senior Creator leads the department’s video and photo production, with a bias towards rapid response video production. The Senior Producer also leads the social media strategy for the department’s YouTube channel and supports strategy across other social channels, including ideation for series for Instagram and TikTok.

Social media works on a cycle of hours and days, rather than months or semesters, so we expect this person to be able to work quickly and with a high standard. They should have a love of social media, and an ability to create content that’s sensitive to the needs and expectations of our key audience. This person will direct other staff and student workers on shoots, taking an idea from conception to execution.

Applicants must be currently authorized to work in the United States as The New School is unable to sponsor visas at this time.

The New School is strongly committed to diversity and inclusion in the workplace and particularly seeks applications from members of underrepresented groups, as well as candidates who share this commitment.

Responsibilities

• Serve as lead of photography and senior editor on social media and longer documentary-style content.
• Support enrollment and overall marketing goals by conceiving and creating content that connects with prospective and current students.
• Execute projects at all stages, from pre-production through post, ensuring brand integrity of all final deliverables.
• Manage YouTube presence by uploading videos and staying up-to-date on platform best practices to strategize new content.
• Provide support with Marketing & Communication video and photo shoots as necessary.
• Coordinate with colleagues to ensure we are capturing media for multiple uses: website, social, YouTube, etc.
• Administer and assist with training on video production and social media content for university staff as required.
• Provide assistance with sourcing new vendors for marketing ventures.
• Use our departmental server to ensure project files are stored and organized appropriately.
• Manage production of social media-specific needs, such as captions, filters, and stickers.
• Maintain knowledge of trends and advances in digital media.
• Provide assistance in archiving YouTube content to our digital asset library.
• Assist in publishing content and customizing material for platforms as necessary.
  
  

Minimum Qualifications

• Excellent producing skills, a proven track record of DP’ing creative and/or editorial video.
• Experienced level of 3 point lighting, audio recording and color correction skills.
• Familiarity with Frame.io review capabilities and stock usage workflow.
• Sensitive to the speed required for social content, with a healthy respect for deadlines.
• Experience with Adobe Design programs such as Photoshop and Illustrator.
• Senior Mastery of Sony F6 and A7V, Gimbal filmmaking and other best practice camera systems for video production.
• Mastery of Adobe Premiere, Adobe After Effects, and Adobe Media Encoder.
• Competency in Adobe Creative Suite, experience using G Suite (Google Docs, Sheets, Slides, Drive).
• Willingness to engage with a unique and diverse community and its concerns.
• Excellent communication and interpersonal skills, ability to work collaboratively and accept feedback.
• Proficiency using Microsoft Word, Excel, and PowerPoint.
  
  

Preferred Qualifications

• Experience working with academic or public-interest content.
• Experience working with high-profile brands.
  
  

WORK MODE

Hybrid - Employees hired for this position primarily work remotely with the occasional on-campus presence required with advanced notice. Employees in this role will also be expected to use their best judgment to be on campus when necessary in order to best fulfill the responsibilities of their job descriptions.

Note: There is an occasional need for off-hours shoots on nights and weekends as well as a rare need for travel.

SALARY

$75,000 - $78,000 annually

We look forward to receiving your application!