What are the responsibilities and job description for the Senior Engagement Strategist position at The Ogilvy Group?
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.
Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of Ogilvy's capabilities and global talent-Ogilvy Health brings forth world-class creative solutions for its clients.
Over the past year alone, the Ogilvy network has been recognized with the following:
- Global Agency Network of the Year (Ad Age)
- Global Agency of the Year (Adweek)
- One of the "Best Places to Work" for LGBTQ equality (Human Rights Campaign's Corporate Equality Index)
- Most Effective Agency Network (Effie Worldwide)
- Agency Network of the Year (Clio Awards)
- Network of the Year (One Show)
- Global Network of the Year (LIA Awards)
- Gartner Magic Quadrant Leader
- Most Awarded Agency (Influencer Marketing Awards)
- ...and Ogilvy was the first agency network to secure the top rankings on both WARC's Creative 100 and Effective 100 in consecutive years
For more information on us, visitOgilvyHealth.com, or follow Ogilvy Health onLinkedIn,Instagram,Facebook,X, andThreads.
About the Role
The Senior Engagement Strategist resides within our integrated strategy organization and plays a pivotal role in developing and executing impactful engagement strategies for our healthcare clients. This role focuses on HCP engagement and requires a deep understanding of the healthcare landscape, including its regulatory nuances. The ideal candidate will be a strategic thinker passionate about uncovering actionable insights and translating them into compelling, omnichannel engagement plans.
What You'll Do
- Led the development and implementation of HCP engagement strategies, from segmentation and targeting to channel selection and activation, working towards independent ownership of large-scale projects.
- Leverage data and research to inform strategic decisions, ensuring all recommendations are grounded in evidence and aligned with client objectives.
- Conduct comprehensive audits of existing client engagement efforts, identifying opportunities for optimization and growth.
- Develop robust engagement approaches for HCP audiences, considering specialty, practice setting, digital behavior, and other relevant factors.
- Craft integrated strategies that connect brand messaging with HCP needs and preferences across multiple touchpoints.
- Contribute to new business pitches, showcasing Ogilvy Health's expertise in HCP engagement.
- Develop impactful content strategies tailored to multiple audiences (Direct to consumer, Healthcare professionals, and Patients/Caregivers), ensuring alignment with brand guidelines and regulatory requirements.
- Analyze campaign performance data, providing optimization recommendations and actionable insights to clients.
- Collaborate closely with cross-functional teams, including creative, media, medical, and account management, to ensure seamless execution of engagement strategies.
- Stay abreast of industry trends and best practices in HCP engagement, continuously seeking opportunities to innovate and elevate our offerings.
- Present strategic recommendations and campaign performance results to internal stakeholders and clients.
What You'll Need
- 3 years of experience in healthcare marketing, focusing on omnichannel HCP engagement within an agency or client setting.
- Proven track record of developing and executing successful HCP engagement strategies.
- Deep understanding of the pharmaceutical and healthcare industry, including regulatory guidelines and compliance requirements.
- Analytical skills, with the ability to synthesize complex data and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate complex strategies clearly and concisely.
- Experience with various HCP engagement channels, including personal and non-personal environments.
- Proficiency in desktop research and online discovery tools (Social Listening and monitoring such as Brandwatch or Sysomos MAP, Paid and Owned Analytics platforms such as Google/Adobe Analytics, and Media Dashboards).
- Organizational skills and the ability to manage multiple projects simultaneously.
How We'll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Equal Opportunity Employer. Ogilvy considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Applicants from the United States can learn more about their rights by viewing the federal "Know Your Rights" and Pay Transparency postersby clicking here.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
Salary : $60,000 - $140,000
