Digital Marketing Manager

Email Marketing Manager

Department: Marketing

Reports to: Chief Digital Content Officer & Senior Director of Communications

Classification: Exempt

Work Hours: FT, on average 35 hours a week

ABOUT OMEGA

Omega Institute is a nonprofit, donor-supported, educational organization at the forefront of holistic studies. For almost 50 years, Omega has been an incubator for new ideas in health and wellness, spiritual and personal growth, artistic creativity, and cultural change. Since our founding in 1977, we have become one of the most trusted destinations for lifelong learning in the world. People come to Omega for reasons big and small—to spark creativity, explore spirituality, improve well-being, and be part of a growing global community of lifelong learners, seekers, creators, thinkers, and doers. From the beginning, we have taken an integrated approach to personal and social change, believing that we are interconnected and responsible for each other and the earth we share. Every year, tens of thousands of people attend our innovative educational workshops, training opportunities, conferences, and retreats on our Hudson Valley campus and online. Throughout our history, Omega has responded by adapting to changing educational trends, participant needs, and cultural contexts. As we look forward to our next chapter, we are searching for a dynamic team member to help ensure our work continues to evolve in response to our rapidly changing world.

JOB DESCRIPTION

Summary

The Email Marketing Manager is responsible for shaping and executing email marketing strategies that engage audiences, drive conversions, and support the organization’s broader mission, marketing, and development goals. The position will have exposure to all aspects of email marketing and some aspects of other digital marketing channels to help drive the overall growth strategy.

This role requires a blend of strategic thinking, content expertise, and analytical skills to craft and support compelling campaigns that resonate with key audiences across participants and donors.

Working closely with editorial, programming and marketing team members, the Email Marketing Manager will oversee content direction and copy that aligns with campaign objectives. They will take the lead in setting email marketing goals and project timelines, planning email campaigns, and ensuring all activities contribute to the organization's overall objectives.

A key responsibility of this role is monitoring and analyzing campaign performance in collaboration with the email operations and data team members, using data-driven insights to refine and optimize future campaigns. The Email Marketing Manager will also identify, hire, and manage external resources as needed to support campaign execution.

Essential Functions

Email Campaign Strategy & Execution

• Manage all aspects of day-to-day email campaigns, from concept to deployment.
• Direct and build the email marketing calendar to align with key organizational objectives.
• Collaborate with the editorial and creative teams to develop brand-aligned and high-converting email content.
• Write and refine email copy to ensure messaging aligns with campaign goals and audience engagement strategies.

Performance Monitoring & Optimization

• Track, analyze, and report on campaign performance, providing actionable insights to optimize future initiatives.
• Conduct A/B testing to refine subject lines, content, and CTAs for improved engagement and conversion.
• Work alongside email operations to continuously improve email performance.

Segmentation & Personalization

• Develop and manage audience segmentation strategies to drive participant and donor retention and acquisition.
• Leverage participant and donor data to create personalized and dynamic email experiences.

Cross-Functional Collaboration & Compliance

• Partner with cross-functional teams to ensure successful campaign execution.
• Work closely with external vendors and email service providers to enhance performance and implement new capabilities.
• Ensure all email campaigns adhere to GDPR, CAN-SPAM, and other legal requirements.

Resource & Budget Management

• Identify, hire, and manage external resources as needed to support content creation and campaign execution.
• Advocate for necessary resources by presenting clear recommendations to support email marketing performance (e.g., new tools, testing initiatives, resources, etc.)
• Other duties as required by the supervisor.

Supervisory Responsibility

This position has no supervisory responsibilities. (or N/A)

Work Details

This position functions in Omega’s administrative offices.

• This is a full-time position.

Physical Requirements

• Ability to remain in a stationary position 50% of the time.
• Ability to position self to perform diverse job tasks as necessary.
• Ability to communicate information and ideas so others will understand, and ability to exchange accurate information in these situations.
• Ability to observe details at close range.

Required Education & Experience

• 5 years of experience in email marketing, digital marketing, or content strategy.
• Strong writing and content development skills, with an ability to craft compelling and effective copy.
• Demonstrated experience with email marketing and marketing automation platforms.
• Demonstrated experience with audience segmentation.
• Ability to analyze data, interpret insights, and make strategic recommendations.
• Highly organized with strong attention to detail and project management skills.
• Familiarity with email compliance regulations (GDPR, CAN-SPAM).
• Familiarity with design in Figma

Preferred Education & Experience

• Familiarity with creating content about holistic education, health, wellness, mindfulness or related fields.

Compensation & Benefits

• Competitive salary based on experience and role
• Comprehensive benefits package, including:
  • Health, dental, vision, and life insurance
  • Retirement savings plan (403b)
  • Generous paid time off, including vacation, holidays, sick, and personal days
  • Employee assistance program (EAP) for mental health and well-being support
• Flexible and hybrid work options (available for most positions):
  • April–October (campus open for guest season): Hybrid work schedule
  • November–March (campus closed): Remote work from home
• Complimentary lunch in the Dining Hall during workdays
• Discounts in Omega’s Café, Bookstore, and Wellness Center
• Daily classes in yoga, meditation, and tai chi (open to Omega participants and staff)
• Special classes and community gatherings (exclusive to staff)
• One complimentary catalog workshop per year, plus discounts on any additional catalog workshops
• Amenities include Long Pond lake (kayaking/boating), tennis, pickle ball, and basketball courts, hiking trails, gardens, and more

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Omega complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable New York State or local laws. Consistent with those requirements, Omega will reasonably accommodate qualified individuals with a disability if such accommodation would allow the individual to satisfactorily perform the essential functions of the job, unless doing so would create an undue hardship.

Omega Institute for Holistic Studies, Inc. (“Omega”) is an equal opportunity employer and complies with all applicable federal, New York State, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all. As a community of learners, we are committed to putting our organizational aspirations into practice, as outlined in our Justice Equity Diversity Inclusion (JEDI) Statement.

Omega strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of actual or perceived race; color; creed; age; religion; national origin; citizenship status; sex (including pregnancy, childbirth, and related medical conditions); gender (including gender identity); sexual orientation; disability; marital status; partnership status; familial status; status as a victim of domestic violence, stalking, or sex offenses; genetic predisposition; veteran’s status; military status; or any other basis protected under applicable federal, state, or local laws, regulations, or ordinances. All Omega employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

No phone calls please