What are the responsibilities and job description for the Head of Marketing position at The ONE Group?
POSITION SUMMARY : Responsibilitiesinclude development and implementation of effective branding, marketing, andpublic relations, and promotional strategies
GENERAL RESPONSIBILITIES :
- Overall brand manager responsibilities for STK and KonaGrill.
- Work closely with Head of Marketing to developcomprehensive and highly effective marketing / public relations campaigns andpromotions, maintaining promotional and programming calendar for the brand
- Responsible for internal / external marketing projectmanagement, supporting execution of marketing plans (strategic / tactical) andcampaigns for all brands - including new store openings
- Develop and create national and local annual marketing / public relations plans (with monthly metric tracking); with focus on holidays,gift cards, takeout / delivery, loyalty, happy hour, restaurant weeks, privateevents, food and wine festivals, sporting events & more
- Assist with the oversight of local store marketing forall venues (hotels, shopping centers, local businesses and residential)
- Oversee creative & digital development, workingalongside Digital Marketing Manager & Director of Creative to curate brandcontent
- Actively seek out national partnerships / brand alignment / brand ambassadors for all brands
- Organize panels for new product development, menutesting, brand sentiment
- Research new marketing tools, culinary trends, and stay ontop of innovation in the hospitality marketing realm
- Support takeout & delivery, catering & privateevents with thoughtful marketing initiatives, activations, and strategy
- Oversee menu management & development (pmix, sales, etc.)- proactively seeking out new trends, food & beverage guest sentiment,acting as liaison between marketing & operations / culinary
- Maintain & grow loyalty programs for all brands byincreasing membership, engagement & promotions
- Monitor all online presence for brand, includingcoordination of landing pages, page audits, listing management, websitefunctionality
QUALIFICATIONS / PRIMARY JOB REQUIREMENTS :
he company offer the following Insurance benefits to all Managers (waiting period applies)
