What are the responsibilities and job description for the Social Media Specialist position at The Palm Beaches?
SUMMARY
Discover The Palm Beaches is seeking an experienced and accomplished social media professional to become our new Social Media Specialist in the Marketing department. The Social Media Specialist reports to the Director of Social & Content. This highly creative, technically savvy marketer will be responsible for ongoing community management and growth of Discover The Palm Beaches’ (DTPB) social media presence as well as managing influencer campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media
- Collaborates with the Marketing Department, including Social Media, Digital Marketing, Public Relations and Brand Marketing, as well as other cross-function teams, to develop creative content, analyze engagement and convert social media community members to visitors of The Palm Beaches.
- Serves as an online community manager for Discover The Palm Beaches’ social channels.
- Collaborates and creates compelling social media content to engage our community utilizing the brand voice.
- Monitors and responds to posts and inquiries in a timely manner.
- Manages social media accounts for selected DTPB executives.
- Develops and implement influencer marketing strategies to align with overall marketing goals.
- Identify and build relationships with influencers who align with the brand’s values and target audience.
- Negotiates and manage influencer partnerships, ensuring clear expectations and deliverables.
- Conducts campaign performance analysis of influencer outreaches, providing insights, and optimization recommendations.
- Provides thoughtful insights and identify trends and tools to Company leaders.
- Creates and manages the Social Media Calendar in line with Marketing Department Calendar
- Provides regular reporting of key social media metrics.
- Collaborates with other hospitality destination organizations (i.e. hotels and resorts) to mutually enhance our social media presence
- Provides administrative support such as invoices, in-kind and expense entries and other duties as assigned.
- Attends various destination events including grand openings, press events, organizational meetings, Influencer visits, Convention Center events as needed.
QUALIFICATIONS, EDUCATION, EXPERIENCE
- An undergraduate degree in business, marketing, communications, advertising, journalism or hospitality required or equivalent related work experience.
- 2-4 years of social media experience with tactical execution in a corporate environment with consumer-facing channels/messages
- Strong command of all key social media networks and their best practices
- Must be self-motivated, an ongoing learner and committed to staying current on ever changing social technology platforms and trends.
- Strong project management and organizational skills.
- Passion for creating innovative and engaging social experiences.
- Ability to work collaboratively and be an integral part of an overall team environment.
- Ability to be detail-oriented in a multi-tasking production environment.
- Excellent written, verbal, and presentation skills.
- Experience with issues management and/or crisis response.
- Urgency to meet deadlines.
- Travel and Tourism / Hospitality experience is a plus.
EQUAL EMPLOYMENT OPPORTUNITY
DISCOVER THE PALM BEACHES is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
WORK ENVIRONMENT
Working conditions are normal for an office environment. Work for the Manager, Social Media does require monitoring and engagement on weekends and during the evenings, with some business travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OTHER INFORMATION
This position description is meant to describe the general nature and level of work to be performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.