Creative Director

TPS Group Holdings, a family of brands including The Paper Store and Uncharted, is dedicated to creating destinations that inspire, delight, and surprise. Our mission is to connect with every customer through carefully chosen products, immersive shopping experiences, and service that goes the extra mile.

Creative Director

We are searching for an extraordinary Creative Director—a visionary brand-builder with the passion, expertise, and leadership to shape the future of our family of brands. You will develop emotionally resonant, high-impact brand campaigns that captivate our customers and drive omni-channel growth. As the creative force behind our brands, you’ll lead the evolution of their distinct identities, ensuring every touchpoint - from digital to in-store - tells a cohesive, compelling story. You’ll spearhead multichannel campaigns that ignite excitement, inspire engagement, and position us as a leader in experiential retail and omnichannel marketing. Working cross-functionally with the Buying and Social teams, you’ll infuse trend-driven storytelling into product selections and seasonal marketing moments. You’ll inspire and grow a team of Art Directors, Graphic Designers, Writers, Photographers, and Producers, setting the creative bar and rolling up your sleeves to bring ideas to life.

Applies to all Corporate Office positions

• Accountability: Demonstrates a sense of corporate responsibility. Takes personal ownership and responsibility for the quality and timeliness of work. Ensures that actions are consistent with words.
• .Communication: Communicates information with consistency and clarity; uses active listening to effectively understand and provide feedback. Adjusts communication style to suit the audience to promote engagement and increase understanding.
• Creativity and Initiative: Forward-thinking, recognizes opportunities and finds new ways of doing things and implements improvements whenever possible. Encourages creativity and innovation.
• Professionalism: Maintains a professional and positive manner even under changing or uncertain conditions. Works well with a wide range of individuals to provide support, encouragement and direction. Engages others to accomplish organizational and departmental goals. Is seen as a role model.
• Personal Development: Displays self-awareness, a high level of energy, persistence and a positive outlook. Continuously seeks ways to improve and learns from mistakes and constructive feedback.

Overall Competencies

• Communication: Communication is direct and to the point while maintaining employees’ self-esteem. Sets clear performance expectations and provides ongoing feedback. Solicits dialogue to ensure understanding of expectations.
• Leadership: Ability to motivate and influence the team to create buy-in. Clarifies initiatives and articulates their strategic relevance.
• Development: Demonstrates a passion for teaching. Identifies skill opportunities and takes timely and appropriate action to coach, develop and redirect employees as needed,
• Delegation: Communicate action steps and desired outcomes. Follows up to ensure success.

Key Role Responsibilities:

Brand & Creative Strategy

• Define and evolve distinct identities for both The Paper Store and Uncharted brands, ensuring consistency across all touchpoints.
• Develop and execute innovative, emotionally compelling large-scale brand campaigns that drive engagement.
• Lead storytelling and brand positioning to strengthen customer connections and market presence.
• Oversee all visual brand assets, ensuring a cohesive and high-quality aesthetic.
• Guide the development of photography, video, and graphic design to elevate brand storytelling.
• Establish and uphold brand guidelines for consistency across all channels.

Multichannel Marketing & Campaign Execution

• Oversee the concept, design, and execution of integrated marketing campaigns across digital, social, in-store, email, print, and paid media.
• Partner with the Buying team to develop trend-driven seasonal themes that align with product storytelling.
• Ensure all creative assets align with business objectives, customer insights, and brand positioning.

Team & Operational Management

• Lead, inspire, and mentor a developing team.
• Foster a culture of creativity, innovation, and collaboration to drive best-in-class creative output.
• Manage team structure, resource allocation, and workflow to ensure efficiency and excellence.
• Oversee creative budgets, ensuring resources are allocated effectively.
• Implement tools and processes to optimize workflow and execution.
• Collaborate with cross-functional teams to align creative initiatives with business goals.

Job Requirements.

• Candidates MUST SUBMIT A PORTFOLIO that includes full 360° campaigns, showcasing concept through execution with examples across digital (email, social, paid media), print, and in-store. Please include the role played in each project, and performance insights where available.
• BFA in Graphic Design or equivalent degree or professional work experience.
• 10 years of related work experience at internal or external agencies with at least 5 years working with/managing creative for retail brands.
• A proven track record of managing large teams with an eye towards growth and talent development.
• Exceptional creative skills (well-produced, big idea campaigns), communication and presentation skill.
• Extensive understanding of photography, video, illustration, typography along with broad photoshoot experience and a wide talent network.
• Understanding of store design and visual merchandising.
• Experience hiring and managing internal and external creative, media and PR agencies.
• Proven track record and experience in delivering projects on time and budget with strategic roadmaps and robust communication planning to support execution.
• Ability to thrive in a rapidly moving retail business environment defined by uncertain, incomplete, or limited information and evolving targets. Strong at handling urgencies, constraints and prioritizing deliveries.
• Ability to work in-office at the Corporate HQ in Acton, MA.
• Professional presentation in attire, demeanor, and appearance.

TPS Group Holdings LLC is an equal-opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.