What are the responsibilities and job description for the Director of Marketing position at The Peach Cobbler Factory?
Job Summary
We are seeking an innovative and results-driven Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and performance marketing, with a proven ability to develop and execute comprehensive marketing strategies. This role requires a strategic thinker who can effectively manage multiple projects while inspiring and leading a team of marketing professionals.
Responsibilities
- Develop and implement effective marketing strategies that align with company goals and objectives.
- Oversee all aspects of content marketing, ensuring high-quality copywriting that resonates with target audiences.
- Manage digital marketing campaigns across various platforms, including social media, email, and search engines.
- Utilize marketing automation tools to streamline processes and enhance customer engagement.
- Conduct market research to identify trends, opportunities, and competitive landscape insights.
- Collaborate with product management teams to ensure alignment between product offerings and marketing strategies.
- Analyze performance metrics to assess the effectiveness of campaigns and make data-driven decisions for continuous improvement.
- Maintain the company website using WordPress, ensuring content is up-to-date and optimized for SEO.
- Lead social media marketing efforts to enhance brand awareness and community engagement.
- Foster a collaborative environment that encourages creativity and innovation within the marketing team.
Experience
- Proven experience in a senior marketing role, preferably as a Director of Marketing or similar position.
- Strong understanding of content marketing principles and copywriting techniques.
- Demonstrated expertise in digital marketing strategies, including performance marketing and social media marketing.
- Familiarity with marketing automation tools and analytics platforms.
- Experience managing product launches and cross-functional collaboration with product management teams.
- Proficient in WordPress for website management and content updates.
- Excellent leadership skills with the ability to motivate teams towards achieving common goals.
- Strong analytical skills with a focus on data-driven decision-making.
If you are passionate about driving impactful marketing strategies and leading a dynamic team, we invite you to apply for this exciting opportunity as our Director of Marketing.
Job Type: Full-time
Pay: $90,000.00 - $125,000.00 per year
Schedule:
- 8 hour shift
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Fort Lauderdale, FL 33301
Salary : $90,000 - $125,000
