What are the responsibilities and job description for the Senior Social Media Manager – Luxury & Lifestyle Brands (NO AGENCIES) position at The Pearl Agency NYC?
Location: Remote (New York-based preferred but not required)
(10-30 hours per week) - 1-2 accounts managed by the contractor
About The Pearl Agency
Founded by Emma Davidov, The Pearl Agency is a bi-coastal full-service creative agency specializing in branding, digital marketing, social media management, consulting, content, and events. With a deep expertise in lifestyle brands, personal brands, fashion, and art, we create tailor-made marketing solutions to help brands stand out in a competitive landscape.
Role Overview
We are seeking a Senior Social Media Manager with a strong background in luxury brand marketing to develop and execute high-level social media strategies. The ideal candidate has an eye for visual storytelling, strategic planning, and a deep understanding of the luxury industry. This person will collaborate with our team to manage social media for multiple clients, leveraging agency resources to drive brand growth and engagement.
Key Responsibilities
Develop and implement high-impact social media strategies tailored to luxury and lifestyle brands.
Create visually compelling content and oversee the brand’s social media presence across multiple platforms.
Manage and grow client social accounts, ensuring consistency with brand identity.
Analyze performance metrics and adjust strategies to optimize engagement and reach.
Work closely with creative and marketing teams to execute innovative campaigns.
Stay ahead of luxury and fashion industry trends, providing strategic insights to enhance brand positioning.
Qualifications
5 years of experience in social media management and strategy, preferably in luxury, fashion, or lifestyle brands.
Strong understanding of branding, content strategy, and audience engagement.
Proven ability to create visually compelling and high-quality content.
Experience with social media analytics tools and ability to use data-driven insights.
Excellent communication and project management skills.
Ability to work with multiple clients and manage priorities effectively.
New York-based is a plus but not required.
Interested candidates, please apply with your portfolio showcasing previous work in luxury branding and social media strategy and an example social media strategy.