What are the responsibilities and job description for the Marketing Leader Job at The People Brand in Bozeman position at The People Brand?
About the Role : We are looking for a Marketing Leader to join the team. In this role, you will build the multi-year marketing campaign strategy in alignment with the marketing roadmap. This person will support the optimization of acquisition and retention efforts for new and existing media types.
This position will be located at our facility in Bozeman, Montana, with the possibility of a hybrid remote work arrangement, depending upon the responsibilities of the role and business needs. Relocation assistance may be offered for this role.
Responsibilities :
- Partner with senior leadership to develop and align on a consumer-centric, multi-year marketing roadmap, including key strategic initiatives and investments that align with brand standards.
- Develop and align on a premium, brand-first editorial calendar (annual and seasonal marketing strategies) to strengthen brand position, elevate consumer experience, and drive revenue through customer acquisition and retention.
- Drive the Go-to-Market process (with checkpoints) and leverage cross-functional partnerships (with product and creative) to execute on an aligned seasonal editorial calendar delivering the right message to the right consumer at the right time.
- Drive an integrated marketplace (led by .com) and align marketing teams to deliver world-class product launches while balancing a continuous flow of consumer-centric, brand messages to drive revenue and brand loyalty.
- Lead the development and execution of message distribution plans with earned media, direct mail, performance marketing, OOH, email, and social, to balance cultivating authentic consumer engagement and maximizing ROI.
- Define the brand by being the category leader and leveraging earned media, ambassadors / influencers, and events as seasonal brand marketing tactics.
- Create and sustain deep personal relationships by elevating the development of retention and acquisition plans and media placement including direct mail, OOH, and digital media, to best-in-class execution.
- Identify and deliver on marketing KPIs (seasonal, campaigns, etc.) while analyzing marketing execution with the Go-to-Market teams : reviewing data, diagnosing opportunities and challenges, and developing actions.
- Drive a regular analysis of new and existing buyer behavior, purchase paths, product performance, and overall market share and market research for the brand.
- Build and manage the marketing budget to optimize message distribution tools and tactics for maximum ROI.
Required Qualifications :
Desired Qualifications :
162,000 - $171,000 a year
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Salary : $162,000 - $171,000
