What are the responsibilities and job description for the Senior Business Development and Marketing Manager position at The Planet Group?
Senior Business Development and Marketing Manager
Qualifications
A Bachelor's degree from an accredited university
A minimum of ten (10) years of professional marketing, business development, or other relevant experience
A minimum of four (4) years of direct personnel management experience
Deep market knowledge and understanding of the business and legal landscape in assigned practice areas / industries
Excellent writing, proofreading, and critical thinking skills
Strong communication skills and demonstrated ability to present to management and peers
Experience working with sensitive or confidential information
Demonstrated proficiency in Microsoft Office and Outlook
Marketing, business development, strategic planning, sales, and / or other relevant experience in a law firm or other professional services organization
Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and / or Foundation
Familiarity with relevant company / market research tools, as well as law firm rankings, awards, and league table publications
Responsibilities
Consults with practice / industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers
Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives
Leads, attends, and contributes to practice / industry group meetings and planning sessions
Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed
Manages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database / matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources
Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings
Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities
Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives
Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs
Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
Delegates work efficiently and effectively to other team members
Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and / or functions
Benefits
Pay Rate : $160,000-$210,000 depending on experience
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