What are the responsibilities and job description for the SEM/PPC/Paid Social Specialist position at The Plum Tree Group?
We're a digital commerce agency looking to add a digital marketing specialist to our team! We are open to both intermediate and experienced candidates that are interested in helping our clients acquire more customers through SEM & paid social.
Phase 3 Commerce partners with growing brands to support digital acceleration and performance marketing. We are looking for the new breed of digital marketing professionals who have an integrated understanding of digital marketing, analytics, user experience and technology.
Must Haves
A Positive, Can-Do Attitude!Deeply familiar and passionate about online marketing and technologyStrong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insightsHave an analytical mind, obsess over the details and enjoy solving problemsExcellent communication and writing skillsExperience with Google Ads, Bing AdCenter, Analytics platforms, etc..Experience with social ad platforms such as Facebook, Instagram, LinkedIn etc..Experience with Search Engine Optimization (SEO)Google certifications preferred!Role and Responsibilities
Your role in a nutshell is to help our clients acquire more customers using SEM & Paid Social.
SEM Execution
Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.Understand the hot issues along with new developments, working with cross-functional teams to develop relevant ads and landing page contentDemonstrate deep understanding on PLA / AdMax (shopping on google / bing) data feed management from the technical side through ad structure and deliveryDemonstrate deep understanding in managing paid social campaigns on top social platforms (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, etc)Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accountsKeyword research; discovery and expansionReview and editing of creative copy; titles and descriptionsReview and analysis of campaign performance metricsGrow and optimize our keywords portfolio through testing (A / B and Multivariate) with ad copy, landing pages, bidding strategies, negative key-wording, etc.Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.Identify and report on key performance indicators, and opportunities for improvement on a regular basis.Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing teamStay current with new advances in search engine marketing, competitive landscape, and keyword research.Partner with internal teams to drive highly integrated, customer acquisition strategiesDiscover and test new partnerships with cutting edge technology and media companies to expand the current advertising portfolioManaging relationships with search engines, partners and vendorsFocus on ROI, using the numbers to tell your storyTeam Management
Successful candidate must be able to demonstrate the ability to work on multiple projects at once without lowering customer experienceCandidate preferably comfortable working and managing teams and contractorsNice to Have! SEO Experience :
Keyword researchLink-buildingCompetitive analysisSite auditsInbound link auditsAssist other SEO team members with tasksAbility to learn and retain information!Why Phase 3?
Fast growing companyFlexible working environmentExposure to all areas of Digital Commerce & MarketingAccess to WeWork ecosystemLots of opportunities for leadership and advancementCompetitive compensation structure including benefitsFlexible vacation and time off policy
