What are the responsibilities and job description for the Sr. Brand Marketing Manager (Bilingual Japanese/English) position at The Pokémon Company International?
Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Job Title : Sr. Brand Marketing Manager (Bilingual Japanese / English)
Job Summary :
Works with the Manager, Brand Marketing and wider Brand Communications team to develop marketing strategy and execute high profile marketing campaigns that elevate the Pokémon brand. This position works closely with cross-functional marketing and business partners to develop omni channel marketing plans that support brand activations spotlighting multiple Pokémon products and experiences, helping teams align on messaging, goals and tactics to deliver engaging outbound marketing campaigns. This position will work alongside relevant bilingual colleagues to foster and grow relationships with counterparts at Japanese partner organizations on behalf of Brand Marketing and facilitate streamlined communication with them and The Pokémon Company International (TPCi) to ensure alignment on marketing plans, and flawless execution.
What you'll do
- Serve as point of contact between The Pokémon Company's Tokyo office, Japanese agency partners, and The Pokémon Company International (TPCi) teams based out of Bellevue, WA.
- Coordinate with The Pokémon Company's Tokyo office to facilitate alignment on marketing direction and keep internal TPCi teams informed in order to successfully build and execute marketing plans.
- Partner with PR, Social Media, CRM, Retail, Events and various Digital Marketing teams to execute integrated marketing campaigns that support Brand Marketing initiatives in the Americas and Oceania.
- Manage development of marketing materials and creative assets, including managing in-house and agency creative teams, while leading internal and external partner feedback loops and approvals
- Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders
- Work with external Media Planning agency partner to develop annual and campaign-specific advertising plans.
- Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success
- Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics
- Build and manage relationships with product managers, leadership, integrated marketing teams and external stakeholders which include international partners
What you'll bring
Base Salary Range : For this role, new hires generally start between $125,000 - $148,200 per year. The full range is $125,000 - $187,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate's qualifications and professional experience uniquely.
LI-CK1 #LI-Hybrid
How you'll be successful
What to expect
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at Accomodationrequest_TA[redacted]
Salary : $125,000 - $187,000
