What are the responsibilities and job description for the Digital Commerce Marketing Specialist 2 position at the Polynesian Cultural Center?
The Digital Commerce Marketing Specialist (DCMS) will work on various marketing initiatives with specific ownership of social media channel communications for “the Hawaii Store” brand and the development and optimization of digital music syndication channels for all PCC music assets. Responsibilities include creating, implementing, and overseeing social strategies to improve awareness, engagement and social visibility of "The Hawaii Store" brand on relevant social media platforms. Additionally, the DCMS will be accountable for tracking and analyzing social KPIs, social content production, and the discovery and evaluation of social tools and platforms. Accountable for strategy and related tactics for achieving our music syndication/distribution and monetization goals, and expected to participate in all day-to-day activities to execute social communication strategies and optimize music distribution channels.
Essential Functions:
- Develop and implement social media channel strategies to improve impressions and awareness of the Polynesian Cultural Center, the Hawaii Store, and Hukilau Marketplace brands ultimately contributing to achieving its revenue and online visibility objectives.
- Provide leadership to assigned employees to assist with the creating and managing of social media communities by responding to posts and developing engaging discussions.
- Collaborate with the content creation team to create engaging multimedia social campaigns for the Polynesian Cultural Center, the Hawaii Store, and the Hukilau Marketplace brands social channels.
- Monitor social engagement metrics for insights and ideas to guide the design and creation of campaign assets.
