What are the responsibilities and job description for the Marketing Account Executive position at The Post and Courier?
New Business Development Marketing Account Executive - Beaufort County (Beaufort, Bluffton, Hilton Head)
The Post and Courier Beaufort County
POSITION DESCRIPTION: The Post and Courier Beaufort County team seeks a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team - focusing on Beaufort County and the Lowcountry with an emphasis on new business development. Through this role, the Account Executive is responsible for selling print and digital advertising into The Post and Courier's portfolio of owned and operated solutions as well as digital marketing services through in-house agency King and Columbus; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.
RESPONSIBILITIES:
- Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
- Serve as outside seller on sales team, conducting cold calls, need analyses, in-person sales proposals, in-person client meetings, etc.
- Focus will be on acquisition of new business and/or long-term contracts around digital marketing services including but not limited to SEO/SEM, social, streaming video, streaming audio, and email marketing.
- Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
- Selling print advertising into The Post and Courier Beaufort County monthly publication.
- Participation in sales of specialized or targeted products, such as special sections, magazines, readers' choice, and event sponsorships.
- Growing number of active accounts within the assigned territory or client list
- Increase financial investment per client over a period of time
- Generate and follow-up on sales leads; identify key decision makers
- Create multimedia advertising proposals for prospective customers as needed
- Collaborate with product specialists in presenting needs-based solutions to clients
- Continued digital marketing training
- 'Connect the dots' for clients through conversations around digital campaign reporting and clients' digital metrics.
- Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
- Track all prospecting efforts and sales in Hubspot CRM tool
- Attend staff and sales team meetings as required
- Represent The Post and Courier Beaufort County at company events or at community events and/or networking opportunities as needed
- Perform other duties as requested by management.
Requirements, minimum education level, and experience:
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
- 3 years of sales, marketing, media or business development experience
- Proven track record of excellence in sales/sales support
