What are the responsibilities and job description for the MultiMedia Account Exec position at The Post and Courier?
Job Details
Description
Serves as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Courier’s portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.
RESPONSIBILITIES:
- Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
- Serve as outside seller on sales team, conducting door knocks, need analyses, in-person sales proposals, in-person client meetings, etc.
- Focus will be on acquisition of new business and/or long-term contracts
- Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
- Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
- Growing number of active accounts within the assigned territory or client list
- Increase financial investment per client over a period of time
- Generate and follow-up on sales leads; identify key decision makers
- Create multimedia advertising proposals for prospective customers as needed
- Collaborate with product specialists in presenting needs-based solutions to clients
- Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
- Track all prospecting efforts and sales in Hubspot CRM tool
- Attend staff and sales team meetings as required
- Represent The Post and Courier at company events or at community events and/or networking opportunities as needed
- Perform other duties as requested by management.
Qualifications
Requirements, minimum education level, and experience:
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience
- 1-2 years of sales, marketing, media or business development experience
- Proven track record of excellence in sales/sales support
- Dependable transportation and a valid South Carolina driver’s license and proof of insurance.
Knowledge, Skills and Abilities:
- Strong and persuasive verbal and written communication skills
- Excellent time management and organizational skills
- Strong presentation skills, interpersonal, problem solving and customer service skills also required
- Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
Physical Requirement: Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).
