Marketing Operations Specialist

The Marketing Operations Specialist is a pivotal role that combines technical expertise, analytical skills, and campaign execution to drive impactful marketing efforts. This role focuses on building, implementing, and optimizing multi-channel campaigns while ensuring seamless automation and data-driven decision-making. The Marketing Operations Specialist works closely with marketing, creative, and analytics teams to deliver high-quality, results-oriented campaigns.

Key Responsibilities

Campaign Development & Execution

• Build and deploy responsive landing pages optimized for user experience and conversions
• Create and schedule email campaigns using platforms like HubSpot, ensuring cross-device compatibility
• Execute direct mail campaigns using tools like Postalytics, ensuring alignment with digital efforts
• Develop event-specific campaigns, including attendee confirmations, reminders, and surveys
  
  

Automation & Workflow Management

• Design and manage marketing automation workflows, including drip campaigns and triggered follow-ups
• Integrate automation systems with CRM tools like HubSpot to ensure seamless lead nurturing
• Optimize workflows for efficiency, reducing manual tasks while maintaining campaign quality
  
  

Data Analysis & Reporting

• Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) using tools like HubSpot and Google Analytics
• Provide actionable insights to improve campaign effectiveness and overall ROI
• Generate comprehensive reports for leadership, detailing performance trends and optimization recommendations
  
  

Audience Segmentation & Personalization

• Leverage tools like HubSpot to segment audiences based on behavior, engagement, and demographics
• Personalize email and direct mail campaigns to maximize engagement and conversions
• Conduct advanced segmentation for targeted donor outreach, dynamic retargeting, and upselling opportunities
  
  

Template & Asset Management

• Develop and maintain a centralized library of reusable templates for landing pages, emails, and direct mail assets
• Ensure all templates meet accessibility standards and align with organizational branding
  
  

Collaboration & Cross-Channel Coordination

• Partner with creative and content teams to ensure cohesive messaging and visual alignment across channels
• Coordinate campaigns across digital (email, landing pages, social media) and traditional (direct mail, print) platforms
  
  

Q&A Testing & Optimization

• Conduct quality assurance testing for all assets to ensure functionality across devices, platforms, and browsers
• Perform A/B testing for email subject lines, landing page layouts, and CTAs to identify the most effective strategies
  
  

Innovation & Trend Monitoring

• Stay informed about emerging trends in marketing automation, data analytics, and campaign optimization
• Recommend and implement new tools or strategies to enhance marketing efficiency and effectiveness
  
  

Skills And Qualifications

Technical Skills

• Proficiency in HubSpot for automation, segmentation, and performance tracking
• Experience with direct mail platforms like Postalytics or similar tools
• Basic HTML/CSS skills for asset customization
• Knowledge of Google Analytics and other reporting tools for campaign analysis
  
  

Analytical & Organizational Skills

• Strong analytical abilities to interpret data and provide actionable insights
• Exceptional project management skills to coordinate multiple campaigns simultaneously
• A detail-oriented mindset is needed to ensure accuracy and consistency across all deliverables
  
  

Interpersonal Skills

• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Ability to explain technical concepts to non-technical stakeholders in an accessible manner
  
  

Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in marketing operations, campaign execution, or a similar role
• Proven track record of managing multi-channel campaigns and delivering measurable results
  
  

Preferred Competencies

• Experience with additional tools like WordPress, Salesforce, or Tableau
• Familiarity with ADA accessibility standards for digital content
• Knowledge of SEO best practices for landing pages and digital assets
  
  

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