What are the responsibilities and job description for the Social Media Manager - Marketing Job at The Potter's House, Inc. in Dallas position at The Potter's House, Inc.?
The Social Media Manager is responsible for planning, executing, and optimizing social media strategies using tools such as HubSpot, Asana, and Sprout Social.This role focuses on building brand awareness, driving engagement, and leveraging analytics to refine campaigns and ensure alignment with organizational goals.Key Responsibilities : Design and implement long-term social media plans tailored to platform-specific goalsIntegrate HubSpot for campaign planning, lead tracking, and nurturing engagementCollaborate with teams through Asana to align social content with broader marketing campaignsCoordinate with designers and copywriters to create visually compelling, on-brand postsUse Sprout Social to schedule, monitor, and adjust content for optimal reach and engagementDevelop platform-specific content strategies for Instagram, Facebook, LinkedIn, Twitter, and TikTokRespond promptly to comments and messages, ensuring positive audience interactionsMonitor social sentiment and report community feedback through HubSpot dashboardsLaunch and track paid social media campaigns using Sprout Social and HubSpot integrationCollaborate with the marketing team to align social media with overall event promotions and brand initiativesGenerate detailed reports using Sprout Social and HubSpot, analyzing metrics like engagement, CTR, and ROIPresent data-driven recommendations to optimize future strategiesStay updated on emerging social media trends, algorithm changes, and competitor activityPropose creative strategies to capitalize on industry trendsRequired Skills : Advanced knowledge of HubSpot for campaign planning and analyticsProficiency in Asana for task and project managementExpertise with Sprout Social for scheduling, monitoring, and reportingExceptional organizational and communication skillsStrong creative and analytical abilitiesPreferred Qualifications : Bachelor’s degree in Marketing, Communications, or related field3-5 years of hands-on social media management experienceProven track record of building and growing social media audiencesBenefits : 401(k)401(k) matchingDental / Vision insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offTuition reimbursementSchedule : 8-hour shiftDays and hours may vary#J-18808-Ljbffr
