What are the responsibilities and job description for the PR Manager, Food and Beverage position at The PR Net?
Location: New York, NY
Field: PR/Communications
Min. Experience: 5-6 year(s)
Basis: Full-time
Description
About Us:
Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.
JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.
Some Of Our Competitive, Human-first Programming Includes
In this role, you’ll manage and execute day-to-day public relations efforts as well as manage client expectations. Senior-level staff also act as a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentor junior staff -- and have developed strong relationships with both media and clients.With a roster of dynamic venture-backed brands, you will help craft messaging, and leverage media relationships to create compelling narratives that support your client’s vision and mission.
Position Reports to: Vice President of Food and Beverage Division
Requirements
Your Responsibilities:
Field: PR/Communications
Min. Experience: 5-6 year(s)
Basis: Full-time
Description
About Us:
Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.
JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.
Some Of Our Competitive, Human-first Programming Includes
- Split in-office x work-from-home schedule
- Flexible PTO and four-day summer workweeks
- Commitment to DEI via workshops, speaker sessions, and engagement opportunities
- Ongoing philanthropic events, both in-person and virtually
In this role, you’ll manage and execute day-to-day public relations efforts as well as manage client expectations. Senior-level staff also act as a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentor junior staff -- and have developed strong relationships with both media and clients.With a roster of dynamic venture-backed brands, you will help craft messaging, and leverage media relationships to create compelling narratives that support your client’s vision and mission.
Position Reports to: Vice President of Food and Beverage Division
Requirements
Your Responsibilities:
- Developing PR strategies and dynamic pitches to meet client objectives and goals with guidance from the Division Head
- Strategic planning and execution of outreach plan with guidance from Division Head Initiating new, creative pitches and brand-building opportunities
- Pitching and securing feature stories, brand stories, etc., on national and regional levels, across online, print, broadcast, and podcast media
- Updating all client materials and other written materials
- Drafting of press releases as necessary
- Monthly client reporting
- Communicating with clients regularly via email, phone, and in-person; building a strong relationship with clients
- Communicating daily with editors/media and continuing to build strong relationships with key editors in business, food, beverage, lifestyle, and more
- Ensuring the junior team sends all press clippings as they publish or print
- Mentoring junior staff
- Managing team with JBC brand pitching to relevant media and columns to continue to build the brand’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile
- Bachelor’s degree
- 5 years of relevant experience
- A growing editorial network of relevant industry editors and writers
- Naturally proactive, with outstanding attention to detail and meticulous organizational skills
- A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
- Skilled writer and communicator
- Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
- Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
