What are the responsibilities and job description for the Sales Director - Senior Living position at The Preserve at Dunedin?
Responsibilities:
The Director of Community Relations is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects and converting those prospects into Residents.
- Responsible for community outreach and education activities for creating referrals.
- Regularly meets goals, including but not limited to: time in selling zone, time in outreach zone, voice-to-voice calls, tours, home visits, prospect case studies and creative follow-up and exceeding occupancy to budget.
- Responds to inquiries, schedules visits, conducts tours, and closes sales per sales and marketing goals.
- Conducts daily and weekly reviews of prospects in the pipeline, i.e., Hot Board
- Participates in sales meetings, including but not limited to semi-annual marketing meetings with AgeWell Solvere Living.
- Ensures marketing team is using Sherpa for all internal and external sales activities.
- Participates in Stand-Up meeting providing updates to team members on census, projected move-ins, tours, events, etc.
- Provides Marketing Coordinator the new Resident and Family contact information to assist in the move-in process, including all required paperwork, unit readiness, and Resident requests.
- Participates in events on-site as well as off-site.
- Works with the Executive Director to resolve any Community first impression issues.
- Reviews weekly productivity report for accuracy.
- Participates in weekly sales call with AgeWell Solvere Living.
- Works collaboratively with department heads to emphasize the team’s role in sales.
- Provides Manager on Duty weekend coverage as scheduled.
- Updates key competitor evaluations and price surveys semi-annually.
- Follows all emergency procedures.
- Understands all safety practices and procedures.
- Exhibits excellent customer service and public relations skills.
- Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
- Displays patience, tact, enthusiasm and a cheerful disposition.
- Promotes the Community in a positive manner and effectively communicates AgeWell Solvere Living Managed Community values to residents, families, visitors, and team members.
Qualifications:
- College degree preferred.
- Excellent customer service and public relations skills.
- Cheerful personality.
- Keen desire to serve seniors.
- Five years sales/marketing experience with a proven track record.
- Previously senior living experience preferred.
- Effective problem-solving skills.
- Creative approach to goals and problems.
- Experience working with seniors.
- Demonstrates proficiency in Microsoft Office and other marketing-related software.
- Physically able to bend and reach.
- Physically able to push and pull and lift up to 40-50 pounds if necessary.
- Physically able to stand for extended periods of time.
- Spends at least 30% of time on travel to referral sources in market area.
Miscellaneous:
- May have their picture taken and image used in social media or community advertising.
- May be video recorded from devices installed by families in residents’ apartments.
- May spend as much as 75% of time on travel to referral sources in market area.
- May be required to work weekends and holidays as assigned.
- May be required to work on shifts other than the one for which hired.
- Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.
- Could be subject to hostile and emotionally upset Residents due to mental status.
- Background, criminal, and drug tests may be required.
- May be asked to submit to random drug test during employment.
- Community calls may be monitored or recorded for quality assurance purposes. In order to ensure the proper execution and conduct during calls with family members and customers, calls are subject to quality control monitoring.
