What are the responsibilities and job description for the Senior Marketing & Publicity Manager Job at The Quarto Group in New York position at The Quarto Group?

Job Description

Quarto is seeking a Senior Marketing and Publicity Manager to join a diverse and dynamic Marketing and Publicity Team. Quarto’s Marketing and PR team develops collaborative and creative campaigns for hundreds of titles a year and are looking for a collaborative and experienced marketing and publicity professional to join our growing team.

The ideal candidate will thrive in a fast-paced environment and be able to develop unique and results driven marketing and publicity campaigns for nonfiction titles in a competitive landscape, with a focus on cookbooks. We are looking for a candidate who can create and execute marketing and publicity plans with specific goals for individual titles and the overall lists under a range of Quarto imprints in the designated subject areas. These plans should be title driven, designed to generate sales, build brand and author awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels.

This position reports into the US Director of Marketing and PR and will sit in either our New York, NY or Beverly, MA office on a hybrid schedule. The right remote candidates will be considered. To apply, please submit a resume and cover letter.

Responsibilities include, but are not limited to :

Develop dynamic, creative and results driven marketing and publicity campaigns for 40-50 titles / year, with a focus on cookbooks, across Quarto imprints.
Confidently develop and deliver lead title pitches to targeted media, forming relationships with key media contacts to get the broadest coverage possible for our books, across print and online media and broadcast. Work collaboratively with outside publicity teams when necessary.
Write press releases and develop media kits, build media lists, and secure strong PR for our growing list of titles.
Communicate media coverage with authors, agents, and internal staff in an exciting and enthusiastic way.
Lead the planning, pitching, logistics and budget for author tours as part of assigned publicity campaigns.
Develop relationships with authors and agents as well as internal teams to build excitement for new titles.
Develop and oversee social media strategies for assigned titles, both paid and organic, for optimal reach and awareness.
Develop A content and other marketing collateral as needed for assigned titles.
Collaborate with marketing department on umbrella campaigns and to develop influencer partnerships.
Maintain review quotes and copy updates for assigned titles.
Keep up to date on evolutionary change in social media and online platforms, traffic, strategies, opportunities, and technologies, especially as they pertain to our subject areas, and provide input and insight to the group when they are significant enough to shape our strategy.

The ideal candidate will have the following skills, knowledge & abilities :

Bachelor’s Degree preferred.

4-5 years’ experience planning and executing marketing, publicity and social media strategy in the publishing space.

Highly creative with an ability to conceive of new and innovative approaches to marketing, particularly social media marketing.

Superior written and verbal communication skills.

Strong ability to work collaboratively and in partnership with Publishing, Sales, and Authors.

Highly organized and detail-oriented, with time-management and multi-tasking skills, and ability to set and meet deadlines and budgets.

Experience with author care and communication.

Thorough knowledge of media, public relations, and publicity organizations and / or book publishing.

Willingness to learn and adapt as job and / or organization changes.

Willingness to travel to trade shows, conventions and author events as needed.

Proficiency in Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box / Dropbox preferred.

Relationships and experience with independent bookstores a plus.

QuartoUS is an equal opportunity employer; M / F / D / V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care / Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life / AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.

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