Content Developer

We are seeking a dynamic Content Developer to join our team and support our growing list of clients and projects. Here at The Rally Company, we are a brand ally. When companies need their marketing to inspire action, we meet them with organization, creativity, and above all else, agility. We create powerful ideas & execute them across all media to help our clients grow, gain, and win. The Content Developer will emulate this mindset and become a leader on the team and for our clients business.

Role Overview

The Content Developer will be a creative and technical powerhouse, responsible for creating and executing engaging content across multiple platforms. This role involves producing high-quality assets for social media, websites, animations, and video content, as well as conducting on-location photo and video shoots, and editing the content. You’ll work closely with other team members to support client projects, ensuring all content aligns with brand standards and campaign objectives.

This is an exciting opportunity for a motivated content creator with a passion for storytelling, a strong technical skill set, and a drive to bring fresh ideas to life.

Key Responsibilities

Content Creation & Development

• Social Media Content: Design and produce visually appealing and engaging content, including graphics, short-form videos, carousels, and animations, tailored to each platform's unique requirements.
• Website Content: Develop website visuals and multimedia elements, such as banners, infographics, and animations, to enhance the user experience.
• Video & Animation: Create and edit video content, including promotional videos, short clips, and animations, using tools like Adobe Premiere Pro, After Effects, or similar apps/software.
• Photo/Video Shoots: Plan, coordinate, and execute photo and video shoots at client locations, capturing assets that align with campaign strategies.
• Content Optimization: Ensure all content is optimized for its intended platform, adhering to best practices for resolution, file size, and format.

Collaboration & Client Support

• Team Collaboration: Work closely with account managers, designers, and strategists to understand project goals and ensure alignment with client objectives.
• Client Interaction: Occasionally engage with clients during content planning, shoots, and project reviews, representing The Rally Company in a professional and creative capacity.
• Cross-Department Support: Assist other team members by providing content for presentations, proposals, and other client-facing materials.

Project Management

• Content Planning: Develop and maintain content calendars, ensuring timely delivery of assets for campaigns and projects.
• Workflow Coordination: Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines without compromising quality.
• Location Travel: Travel to client sites to capture on-location content as needed, sometimes requiring flexibility in scheduling.

Creative Strategy & Innovation

• Content Trends: Stay up-to-date on the latest content creation trends, tools, and techniques to bring fresh ideas to client projects.
• Brand Alignment: Ensure all content aligns with client brand guidelines, campaign goals, and target audience preferences.
• Innovation: Propose new content concepts and formats that can elevate client campaigns and drive engagement.

Qualifications

• Bachelor’s degree in marketing, design, multimedia, communications, or a related field.
• 1-3 years of experience in content creation, graphic design, video production, or a similar role.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
• Experience with content creation tools/platforms- Adobe CC, Final Cut Pro, or other relevant software.
• Knowledge of social media platforms, trends, and best practices for content development and optimization. Strong, engaging writing is a must.
• Will conduct and direct photo or video shoots- including lighting, framing, and post-production editing.
• Strong project management skills with the ability to prioritize and manage multiple deadlines effectively.
• Willingness to travel to client locations as needed.
• Excellent communication and collaboration skills, with a detail-oriented mindset.

You are:

• A go-getter attitude with a passion for bringing creative ideas to life.
• Strong storytelling skills, with the ability to create content that resonates with diverse audiences.
• Flexibility and adaptability to work in a fast-paced, deadline-driven environment.
• A portfolio showcasing your content creation skills across various mediums (social media, video, animation, photography, etc.).

Benefits

• Hybrid Work Environment (3 days in the office, 2 from home)
• Health / Dental / Vision Insurance
• 50% Reimbursement to Fitness Facility Membership
• 401k with Company Match
• Parking Coverage / Reimbursement
• Paid Vacation & Personal Days
• Profit Sharing
• Professional Development Events
• Access to discounts and products from client partners