What are the responsibilities and job description for the Marketing Intern (Acquisition) - Summer 2025 position at The RealReal?
About The Role
As a Marketing Intern, you will have the opportunity to work hands-on in The RealReal’s essential branch of Acquisition Marketing - acquiring new customers through targeted campaigns that you will actively build out. If you are eager to learn and take on a new challenge in a fast-paced environment, this is the role for you!
**This is a 10 week internship from 6/2/2025 - 8/8/2025.**
What You Get To Do Every Day
Minimum Requirements:
This role is not eligible for benefits.
The expected hourly rate for this role is 20.00-25.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
As a Marketing Intern, you will have the opportunity to work hands-on in The RealReal’s essential branch of Acquisition Marketing - acquiring new customers through targeted campaigns that you will actively build out. If you are eager to learn and take on a new challenge in a fast-paced environment, this is the role for you!
**This is a 10 week internship from 6/2/2025 - 8/8/2025.**
What You Get To Do Every Day
- Assist in planning, executing, and optimizing acquisition campaigns across channels such as Meta, TikTok, Yelp, etc.
- Conduct market research to identify trends, competitor analysis, and potential customer segments.
- Collaborate with the team to brief in compelling content and ad copy for campaigns.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and click-through rates (CTR).
- Support testing efforts to improve campaign effectiveness and optimize user journeys.
- Assist in preparing regular reports on acquisition performance.
- Work with cross-functional teams including creative, brand, merch, and site.
- Stay updated on the latest digital marketing trends and best practices.
- Consistently work on larger projects throughout the term dedicated to acquisition marketing.
- Learn from cross-functional team members about their roles and how the general marketing team works on campaigns together.
Minimum Requirements:
- Full-time (minimum 12 credit hours) undergraduate student pursuing a degree in Marketing, Business, Communications, or a related field graduating after December 2025
- Strong analytical skills and a passion for data-driven decision-making.
- Excellent written and verbal communication skills.
- Proficiency in Google Suite and familiarity with Google Analytics or other analytics tools.
- Basic understanding of digital marketing channels
- Experience with digital advertising platforms like Google Ads, Facebook Business Manager, or others is a plus.
This role is not eligible for benefits.
The expected hourly rate for this role is 20.00-25.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
