What are the responsibilities and job description for the Account Director (Consumer & Food) - PR position at The Red Agency Pty Ltd?
Hybrid Agency : Red Agency Job Description Summary : Responsible for leadership and overall management of the Client relationship one or multiple accounts. Primary contact to the Client's senior marketing team. Drives long-term business growth targets and has accountability for the budget and planning. Typically reports Group Account Director. Job Description : #LI-MV1 Account Directors are responsible for overall service and profitability of assigned account(s). Client Services: - Brings smart thinking to the client while operating for agency growth and profitability. - Maintains big picture view and thinks creatively to solve problems, especially when dealing withe complex marketing challenges. - Works collaboratively and develops strong partnerships with clients, agency resources and account team. - Delivers strong ideas, brilliant creative and flawless execution through the management of interdisciplinary team and with other team leads - Takes appropriate risks with a relentless focus on results. - Demonstrates passion for the agency, the work and the client's business. - Accountable for own actions, agency team performance and client results. - Builds appropriate scopes of works to staff plans to drive and meet financial goals. - Uses sound business acumen to develp sound strategies and fully integrated solutions. - Understands and be able to sell-in strategic, creative and media implications for big ideas. - Has the ability to author a high-level POV weaving in data, analysis and insight; and incorporating team content, thinking and perspective to clients. Creative Advocacy: - Creates an environment and atmosphere that encourages the pursuit of big ideas. Takes a leadership role in actively nurturing and contributing to the development of creative ideas. - Guides the develompent of sell-in strategy in partnership with Strategy and Creative teams, pre-conditions the client, and protects the big idea once sold. Management and Leadership: - Establishes work ethic and quality of delivery expectations. - Challenges and inspires the team while understanding and managing the teams strengths and weaknesses. - Develops growth and development plans, monitor progress and provide timely feedback. - Creates an environment and atmosphere that encourages the pursuit of big ideas - Must be able to pull together the right people to solve the client's marketing problems. 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