What are the responsibilities and job description for the Digital Marketing Analyst II position at The Related Group?
Founded in 1979, Related Group has evolved from an affordable housing developer into a global leader in sophisticated metropolitan living, renowned for its iconic designs, groundbreaking partnerships, and museum-quality art installations. Over 45 years, Related has built, rehabilitated, and managed over 100,000 units, earning its place as one of the most prolific names in real estate. Today, the company is in its most significant expansion yet, with more than 90 active developments across the U.S. and Latin America, spanning luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties. Led by the Pérez family and a team of the industry's top veterans, Related continues to push the industry bar higher, delivering innovative residential communities that positively transform cities, forge new trails and improve quality of life across all demographics.
Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote online presence. Utilize search engine optimization (SE) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email and mobile marketing campaigns. Also, collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.
To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Digital Marketing Analyst Responsibilities:
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
- Liaise with agency partners and ensure optimal budget usage.
Digital Marketing Analyst Requirements:
- Bachelor's degree in marketing or a related field.
- Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Strong analytical and strategic thinking skills.
- Ability to make data-driven decisions.
- Excellent interpersonal and collaboration skills.
- Strong communication and presentation skills.
- 3-4 years experience with digital ad platforms such as Google Ads and Meta Ads Manager
- Google Ads Search Certification
- Google Ads Display Certification
- Google Analytics Certification
- Meta Digital Marketing Associate Certification
Benefits as a Related Employee:
- Base Salary and Performance bonus
- Medical, dental, vision, legal services, flexible spending account.
- Employer Match Commuter Benefits.
- The benefits package includes 100 percent employer-paid life and disability insurance.
- Employer Matching 401k.
- Upward Mobility
- Employee Engagement and Wellness programs.
- Company-paid Vacation, Sick, Personal, and Holiday Time.
- Opportunities for Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug-Free Workplace.
