What are the responsibilities and job description for the Brand Manager position at The Renaissance Network, Inc.?
Are you an experienced marketer ready to drive brand presence and sales growth for a physical education curriculum company that makes a difference?
Gopher Sport is an industry-leading supplier of high-quality solutions for schools and institutions across the country. Their innovative products are designed to increase physical activity and create positive, healthy learning environments.
Gopher Sport is seeking an exceptional Brand Manager to drive growth for the SPARK curriculum and professional development business.
Reporting to the Senior Vice President of Marketing, this role will be responsible for achieving annual SPARK sales and profit goals through the development and execution of brilliant marketing, sales, and content delivery plans. The ideal candidate will have successful experience in leading a brand, marketing K12 curriculum, and driving technology solutions.
Major Responsibilities
- Manage SPARK business to ensure outcomes are achieved including marketing, strategic partnerships, content, professional development, selling effort, and more
- Act as sole guardian of the brand's financial performance including taking ownership of the brand P&L and executing plans to achieve targeted profitability
- Create, communicate, and execute SPARK Brand Plans that support both the annual brand goals and larger corporate objectives
- Drive understanding of the customer and market and translate this knowledge into winning brand strategies
- Collaborate with cross-department teams to ensure successful execution of brand plan and maximize marketing effectiveness
- Collect and analyze measurable results on activities and report on the outcomes
- Administer the SPARK Marketing budget, ensuring spend is within approved limits and drives a strong return on investment
- Contribute as an active member of a dynamic management team
Preferred Qualifications
- Demonstrated success leading a brand including P&L responsibility
- Experience marketing K12 curriculum brands or related products
- A proven track record of leveraging technology solutions in curriculum to improve user experience and adoption
- A lifestyle, educational, or professional background that is aligned with the company's physical education purpose
- Bachelor's Degree in Business, Marketing, Education or related field
Company Background
For 75 years, Gopher Sports has prided themselves on exceptional service, great product quality, and an unrelenting commitment to their customers. Their multiple brands offer a variety of product categories including physical education, athletics, fitness, early childhood, classroom furniture, and STEM. Gopher Sports has a fast-paced environment, a friendly culture, and a meaningful mission. The company's long-term strength and success stem from a foundation of sound ethical principles, core values, and the dedication & excellence of their team members.
The Renaissance Network - Building World-Class Teams to Impact Education
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