What are the responsibilities and job description for the Mgr., Growth Marketing position at The Rockport Group?
We are looking for an enthusiastic, proactive, Senior Growth Marketing Manager to join our fast-growing Ecommerce business. This position will report to the Director of Digital Marketing and sit within the Direct-to-Consumer department.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
You will be responsible for driving growth marketing campaigns that deliver REEF.com revenue and profitability. You will collaborate with the Director, Digital Marketing to craft and execute a full funnel strategy across all digital channels / platforms. You should have a proven track record of achieving revenue, conversion, and ROAS goals by optimizing cross-channel experiences.
This position will be able to effectively collaborate with key stakeholders (buying, site, brand, creative, analytics, and agency partners) to shape and drive REEF’s performance marketing program.
The ideal candidate lives and breathes performance marketing analytics and strategy, has a creative eye, and is always up-to-date on the latest platforms, tools, and trends.
This is a full-time, exempt position. The position will be required to work a hybrid schedule meaning 3 days in-office and the remaining workdays remotely.
Responsibilities Include
- Collaborates with Digital Marketing Director in developing and optimizing the full funnel paid media strategies to deliver business goals
- Oversees day-to-day management of all REEF.com paid digital campaigns across channels such as Google, YouTube, Meta, TikTok, etc. and acts as the day-to-day driver of media strategy execution
- Align on efficiency targets with Digital Marketing Director; test and refine campaigns to deliver these targets
- Manages daily, weekly, and monthly revenue and spend tracking, pacing, and forecasting processes; relentlessly forecasts & reoptimizes to a budget to guide the partners to success
- Manages and influences the relationships with our paid marketing agency and other integrated partners to best support the program and hold accountable to performance goals
- Writes robust creative briefs for channels as needed, strengthening direction to diversify and iterate creative to achieve business goals
- Manage ongoing optimization of KPIs by designing comprehensive, measurable A / B testing methods in collaboration with key stakeholders
- Track campaign, channel, and data metrics to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities
- Maintain knowledge of various best practices, tools, and metrics to stay ahead of industry trends
Experience
Compensation
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Salary : $110,000 - $125,000
