What are the responsibilities and job description for the Brand Strategist position at The Rundown AI, Inc.?
About the Role
We are seeking a seasoned Brand Strategist with a strong foundation in classic agency brand strategy. This role is pivotal in shaping and elevating the OpenAI brand through data-driven storytelling, robust brand architecture, and integrated campaign development. The ideal candidate will blend strategic insight with creative storytelling, using hard data to craft compelling narratives that resonate across all channels and drive measurable business growth.
This is a full-time, hybrid role based in San Francisco (three days in-office per week), with relocation assistance available.
Key Responsibilities
- Data-Driven Storytelling & Insight Synthesis :
Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.
Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.
Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns. Employ classic ad agency methodologies to generate high-impact creative content that amplifies our brand promise and drives customer engagement. Focus on creating high quality creative briefs, and refining creative solutions along the way (across audiences).
Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities. Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.
Qualifications
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.
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