Digital Marketing Specialist

Digital Marketing Specialist

Location: Seattle, WA

Duration: 5 months (MAT Leave)

Compensation: $42/hour

The Sage Group’s client, an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence, is in search of a Digital Marketing Specialist. We are looking for a Marketo expert to add to the Global Campaigns Team. A hard-working, collaborative and organized marketing individual would be a great fit for this team.

Responsibilities:

• Maintains the day-to-day management of email, web, and digital operations including build, QA, deployment, and reporting as assigned by the Digital Marketing Lead · Drives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)
• Implements the targeting and customer segmentation for digital campaigns
• Contributes to the design of web experiences from look/feel to content flow, to user experience
• Manages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.
• Help support localization processes for the campaign, including supporting Localization and Activation Managers with campaign localization and adaptation requirements for the geographies
• Collaborate with the internal Digital Marketing Team, Campaign Managers, in-region Field Marketing teams, Product Marketing, and other internal stakeholders to create the best experiences for customers

Basic Qualifications

• 5 years’ experience in or operations with a heavy focus on B2B marketing
• Bachelor’s degree in marketing, economics, engineering and/or relevant field of study

Preferred Qualifications:

• Proven track record of creating and executing integrated using tactics that include advertising, lead nurture programs, live events, webinars, and media
• Experience building and formatting pages and templates Velocity script, HTML, and CSS coding experience, with HTML/CSS skills for both and web
• Marketo Certified Expert
• Adobe AEM or equivalent CMS build experience
• Hands-on experience building, launching, and reporting on using and Salesforce.com
• Experience with B2B, specifically high-tech products/services
• Ability to work independently and autonomously
• Solid quantitative, analytical, and problem-solving skills - comfortable with data analysis and able to use data to make recommendations and drive decisions
• Proven experience building test and learn plans that continuously improve engagement · Passion to continually learn and expand hands-on technical skills
• Demonstrable experience finding ways to drive operational efficiency
• Highly collaborative and has experience working cross-functionally and gathering requirements across teams
• Expertise in managing and prioritizing multiple projects and has great attention to detail