Digital Marketing & Social Media Manager

Description

Job Overview:

Starting Salary $65,000 

We seek a dynamic and creative Digital Marketing & Social Media Manager to join our team in Florida. This role is pivotal in driving guest traffic into salons through various digital strategies while managing our social media presence and increasing our Aveda Florida Network of Salons’ and Aveda Florida’s brand awareness. The ideal candidate will have a strong understanding of the beauty industry, social media trends, and digital marketing strategies, with a passion for inspiring salon owners and professionals to take action to drive more guests into their Aveda Florida salons and encourage those guests to purchase their products locally in these salons through social media and marketing.

As a company, we are Hair Stylist (Aveda Artist) Centered! We believe in the power of the Aveda Artist, and it is our role to inspire, educate, and coach, to support them to ensure that their guest experiences are second to none and their guests look and feel better after encountering them! We understand that our salon teams are our primary customer. When our salon teams succeed, we succeed right behind them. 

In our core business, we offer our salons tools and best practices to grow and sustain themselves as small business owners and to develop their teams to their full potential. We are aligned with AVEDA’s mission of ethical and sustainable business practices as well as share Aveda’s exceptional standards of quality products, treatments, and guest care.

Why We Love It Here

At Aveda Florida, we love to create chain reactions of care. If you love enriching the lives of those you serve by bringing life, love, beauty, and wellness to every relationship you build, every service you provide, and every person you touch, you will love it too. 

Our Guiding Principles

These Principles are a set of Values that establish our framework for expected behavior and decision making. 

1. At our Core, we embody Integrity, Quality, and Ownership

2. We have a “Standard of Excellence” with everything we touch and are intentional with everything we do. Our goal is to be the best representation of Aveda on the Planet.

3. We are kind, caring, and loving.

4. We serve from the heart.

5. We put other people first.

6. We all do windows.

7. We are highly accountable, and in it to win it!

8. We do what we say, and we say what we do.

9. We are agile and flexible.

10. We fail faster to succeed sooner.

11. We honor diversity and mutual respect.

12. We may not always be in agreement, but we are always in alignment.

13. We are working toward the Ultimate Life Balance - #Selfcare

14. Relationships are at the heart of everything we do.

A “Winning Formula” that starts with YOU!

Our Success is Your Success. When YOU succeed, we succeed right behind YOU!

15. We Celebrate, Celebrate, Celebrate!

Requirements

 Job Requirements:

Embrace and Understand the Opportunity for How we Grow.

Personal Traits Needed:

• Serves from The Heart.

• Puts others First. 

• Highly Accountable with High Integrity.

• Loves the Hair Industry. 

• A Natural Connector and Day Maker. 

• Has a thirst for curiosity to navigate issues and formulate effective solutions. 

• Possesses strong presentation and organization skills.

• Impeccable business communication etiquette.

• Innovative and thinks like an entrepreneur. 

• Collaborative relationship builder.

• Ability to learn equally from successes and failures.

Requirements & Responsibilities

Driving Guest Traffic into Salons: (50%)

· Digital Strategies: Collaborate with salon partners to implement effective strategies for driving guest traffic, focusing on salon websites, SEO, Google My Business optimization, social media strategies, and review management.

· Owner Call Content Creation and Education: During owner calls, provide valuable content and information, developed in advance, to accelerate growth. This will be done in a way to ensure salon professionals have the tools and knowledge they need to attract more guests.

· Referrals and Reviews: Develop initiatives to encourage positive reviews and referrals, enhancing salon’s online reputation and attracting new clients.

· Workshops and Education: Create content and conduct workshops and webinars to educate salon owners on leveraging digital platforms to increase guest engagement and sales.

Social Community Management: (50%)

· Social Media Oversight, Posting & Scheduling, & Updates: Oversee all social media platforms, including but not limited to Instagram, Facebook, and LinkedIn, to enhance our online presence and engage with hairdressers, salons, and clients.

· Content Creation and Curation: Create and curate high-quality content like text posts, images, videos, and stories for various social media platforms, ensuring consistency with brand voice and messaging; engaging content focused on hair, color, product knowledge, education, events, and brand stories that resonate with hairdressers and salon professionals.

· Community Management: Engaging with followers by responding to comments, messages, and questions promptly, fostering positive interactions and building brand loyalty.

· Advertising Management: Manage social media advertising campaigns and budget allocation to maximize reach and effectiveness.

· Website & Landing Pages Updates: Collaborate with the leadership team to identify opportunities to enhance the company's website periodically, ensuring it remains user-friendly and up-to-date with the latest information and resources.  Landing pages and educational site creation and upkeep; this is where all resources and tools live.

· Collaboration: Work closely with leadership to maintain consistent messaging across all platforms.

· Trend Analysis: Monitor emerging social media trends, new platforms, and competitor activity to identify opportunities for innovation and adaptation. Stay current with industry trends and best practices.

· Performance Analysis: Monitor and analyze social media performance metrics to optimize content and drive engagement, ensuring alignment with overall business goals. This shall include Tracking key metrics like impressions, reach, engagement, follower growth, and conversion rates to measure campaign performance and identify areas for improvement.

· Brand Reputation Management: Monitoring online conversations to proactively address any negative feedback or crisis situations, protecting brand image.

· Social Media Crisis Management: Developing plans to effectively handle online crisis and communicate with leadership during any potential negative situations.

General Requirements & Minimal Qualifications: 

· 3 years of experience in creative digital marketing and social media with a proven track record of meeting or exceeding goals preferred. 

· Proficient in all technical skills required to successfully perform the job requirements and responsibilities listed above.

· Have a passion for Aveda products and the beauty industry.

· Solid understanding of sales, product knowledge, events, operations, retail culture and beauty industry, with a deep understanding of the salon industry and current trends.

· Able to identify challenges and develop solutions quickly 

· Independent judgment and decision- making capabilities utilizing Ownership Thinking 

· Possess an entrepreneurial spirit which consists of being self-directed with excellent organizational and time management skills. 

· Must be self-motivated, resourceful and results oriented.

· Ability to develop and deliver presentations as well as the ability to build long lasting relationships. 

· Outstanding written and verbal communication skills.

· Strong computer proficiency and mobile first proficiency in MS Office, Zoom, social media, website creation and/or website updates. 

· Activate local and national initiatives and promotions to build brand development and maximize brand performance.

· Demonstrated results through strategic thinking.

· Ability to work in a fast-paced collaborative environment. 

· Availability to work key business hours, occasional weekends may be required for events.

· Travel Required - TBD

· If travel is required, possess a valid driver’s license and proof of vehicle insurance.

Benefits

· Medical, Dental & Vision Benefits

· Paid Holidays

· Employer Paid and Voluntary Life Insurance

· 401k Plan

· FSA Plans Voluntary Contribution (Health & Childcare)

· Employee Assistance Program (EAP)

· Other Paid Time Off

· Flexible Scheduling

· Competitive Pay

· Reduced product cost

· Adjusted summer hours, when feasible

Equal Opportunity Employer

All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital or family status, sexual orientation, or gender identity.

Salary : $65,000