National Account Executive

The San Francisco Peninsula (SFP) is the Destination Marketing Organization (DMO) responsible for promoting travel and tourism to the region (San Mateo County), which spans bayside to coastside - south of San Francisco and north of San Jose. The National Account Executive is responsible for developing, implementing, maintaining, and successfully executing new sales programs to promote the SFP as a preferred destination for meeting planners and groups, including, but not limited to, corporate, association, SMERF markets, and third parties.

Territory includes Southern California, Hawaii, Arizona, New Mexico, Utah, Colorado, Texas, Oklahoma, Kansas, and Nebraska. This role reports to the Director of Sales (DOS).

Essential Functions

Essential responsibilities and duties may include, but are not limited to, the following:

• Identify, prospect, and develop new national accounts in targeted market segments (corporate, association, SMERF etc)
• Create and implement strategic sales plans to meet or exceed annual room night and revenue goals
• Develop and maintain sales territory and identify new markets
• Conduct weekly prospecting sales calls/activities (50/week)
• Participation in coordinating and hosting meeting planner and trade familiarization (fam) trips
• Attend and represent the SFP at industry conferences, tradeshows, sales missions, and receptions
• Schedule and conduct client site tours with hotel and venue partners
• Prepare and present written RFP proposals to site selection committees
• Attend industry trade shows to solicit new and existing clients and attend professional education sessions
• Establish and maintain cooperative, positive relationships with hotels, community venues, and other DMO partners
• Develop/maintain knowledge of market trends, competition, and customers
• Maintain accurate records in CRM system with detailed account information
• Attend weekly sales meetings to provide sales updates, discuss new ideas, and share success stories
• Participate in industry professional associations and relevant meetings
• Assist the DOS in preparing the annual business plan and budget
• Submit weekly reports on goals and progress to DOS
• Manage special projects that may be assigned by DOS

Qualifications

• Three to five years of sales experience with a tourism district, hotel, convention center, or hospitality-related organization with a proven track record of success
• Proven successful sales professional with the demonstrated ability to meet sales and prospecting goals
• Established reputation and knowledge of territory and market segments in hospitality
• Experience in active participation in recognized convention industry meetings and tradeshows.
• History of the highest level of integrity and discretion in past positions
• Must possess excellent oral and written communication skills. Public speaking skills a plus.
• Ability to travel 30% of the time
• Provide own reliable transportation
• Strong computer and CRM skills, MS 365, Web-based technologies: Knowland, CVENT, Slack, Zoom, Teams. Simpleview experience a plus.
• Enthusiastic team player and collaborative leader
• Positive attitude toward the position and belief in The San Francisco Peninsula as a premier destination in the world
• Flexible and able to adapt to change in a fast-paced environment

Measurement Criteria

• Meet sales production goals: monthly, quarterly, and annually.
• Conversion ratio
• Achieve 100% of weekly, monthly, quarterly, annual prospecting sales goals
• Completes quality work within established deadlines and timelines
• CRM data accuracy and effective lead management
• Ability to establish and sustain positive working relationships with partners, members, and customers

The normal and customary business hours are Monday through Thursday, 8:30 am to 5:00 pm, and Friday, 8:30 am to 4:00 pm. When necessary, evenings and weekend work may be required. Remote work is currently available on Mondays and Fridays when the schedule allows.

The National Account Executive (Sales Manager) is an exempt at-will employee of the San Mateo County/ Silicon Valley Convention and Visitors Bureau (dba The San Francisco Peninsula) according to the Fair Labor Standards Act.

The San Francisco Peninsula is an equal-opportunity employer with an organizational commitment to diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.