What are the responsibilities and job description for the Social Media + Creative Associate position at The San Francisco Peninsula?
About Us
The San Francisco Peninsula (SFP) is the official destination marketing organization (DMO) for San Mateo County, dedicated to promoting travel and tourism to the area's unique attractions, events, and natural beauty to visitors from around the world. Our mission is to enhance the visitor experience and drive sustainable tourism that benefits the local community, economy, and environment. Learn more about us :
Position Summary
As our Social Media & Creative Associate, you'll be instrumental in developing and executing social media strategies that inspire wanderlust, exploration, and engagement from a growing community of travelers and our local audience. This new role demands artistic vision and strategic thinking, combining masterful design skills with engaging copywriting to create content that stops scrollers in their tracks. We seek a talented creative individual passionate about travel, storytelling, and our region. This role is also responsible for maintaining our digital asset ecosystem and ensuring efficient organization and accessibility of our creative resources. A strong attention to detail, project management, and organization is critical to success in this role. A creative portfolio will be requested.
Essential Functions
Essential responsibilities and duties may include, but are not limited, to the following :
Social Media Management
- Manage and grow The San Francisco Peninsula’s presence across social media platforms (Instagram, Facebook, LinkedIn, and YouTube). This also includes exploring and gauging any new and emerging channels we would benefit from.
- Develop and execute comprehensive social media strategies that showcase visual excellence and narrative depth.
- Create visually stunning social media content including photography, graphics, short-form videos, posts, and stories that align with our brand voice and business objectives. This includes writing engaging copy that drives engagement and tells compelling, authentic stories.
- Create compelling content by using various tools, such as social listening, UGC, itinerary builders, and others.
- Capture on-the-ground content at partner locations, events, and key attractions throughout San Mateo County. Identify opportunities with relevant partners to create co-created content and champion collaboration.
- Develop, manage, and maintain a monthly and annual content calendar. Share and socialize the calendar and plan with the organization and external stakeholders (partners and community).
- Monitor and respond to comments, messages, and mentions to foster community engagement and grow our audience.
- Monitor social media trends, analyze performance metrics, and optimize content strategy based on data insights. Provide monthly performance reports for all social and new media to leadership and external stakeholders.
Creative Development & Digital Asset Management
Campaign Strategy
Qualifications / Skills :
Please include a cover letter sharing why this role caught your attention and what you think you could uniquely bring to the role. We want to learn more about you beyond just your resume.
This hybrid role requires in-person attendance at our Burlingame, CA, office three days a week (Tuesday through Thursday) and two work-from-home days (Mondays and Fridays). This role reports to the Director of Marketing.
The San Francisco Peninsula, an equal opportunity employer, has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran / military status, pregnancy or reasonable accommodation.
