2025-2026 Director, Communications, Marketing and Public Relations

The School District of Lee County is currently seeking a full-time Director, Communications, Marketing and Public Relations. This role is slated to start on June 1, 2025 and will be located at the District office in Fort Myers, FL.

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited institution in Communications, Marketing, Public Relations, Journalism, or related field.
• Eight years of progressively responsible and effective leadership in communications, marketing, public relations, or closely related.
• Demonstrated successful experience in brand development and management.
• Experience in media relations and crisis communications.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Teams, Outlook).
• Valid Florida driver license.

PREFERRED QUALIFICATIONS

• Master’s degree from an accredited institution in Communications, Marketing, Public Relations, Journalism, or related field.
• Three years of experience providing leadership of communications and marketing campaigns in a large public school district.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Industry specific certification such as APR or CCP.

Relevant work experience or education may be substituted to satisfy minimum qualifications.

ESSENTIAL JOB FUNCTIONS

Strategic Communications & Public Relations

• Develop and execute a district-wide communication and public relations strategy to enhance the district’s image and community engagement.
• Serve as the Public Information Officer and primary spokesperson for the district, ensuring clear, transparent, and timely communication with all media sources.
• Prepare press releases, media kits, op-eds, and other relevant materials.
• Maintain positive relationships with the media and coordinate all media inquiries, press releases, and interviews.
• Develop, monitor, and assist in the implementation of the district crisis communication plan.
• Facilitate crisis communication with parents, students, employees, and the media during all district emergencies.
• Build relationships with parents, community organizations, and business partners to foster collaboration and support for district initiatives.
• Develop proactive communications to inform the community of district and school initiatives, events, and programs.
• Develop internal communication strategies to keep employees informed and engaged.
• Allocate resources effectively to ensure the successful execution of communication and marketing initiatives.

Marketing & Branding

• Ensure brand consistency across all communication channels and materials.
• Conduct market research to identify target audiences and develop tailored initiatives and campaigns.
• Develop and successfully implement marketing campaigns to support district initiatives, enrollment efforts, and special programs.
• Oversee the creation of digital and print marketing materials, including brochures, newsletters, and promotional videos.

Digital & Internal Communications

• Manage the district’s social media presence, ensuring engaging and informative content.
• Oversee the management of the district’s cable TV access channel and broadcasting of all school board meetings.
• Guide the production of high-quality creative assets including videos, graphics, and multimedia content.
• Oversee the district and school websites and social media platforms to ensure accurate, effective communications and consistency in branding.
• Support school principals and staff in their communication efforts to maintain alignment with district messaging and branding.
• Remain current on social media accessibility standards and ensure all district and school social media sites meet accessibility standards.
• Utilize data analytics to track engagement, monitor trends, and adjust strategies accordingly.

Job Type: Full-time

Pay: From $107,018.40 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• leadership in communications: 8 years (Preferred)

Language:

• English (Required)

Ability to Commute:

• Fort Myers, FL 33966 (Required)

Work Location: In person

Salary : $107,018