Marketing Manager, Product Enrichment

This position is a global product content manager accountable for managing all Performance Coatings Group (PCG) product related data, information and content required within or in support of digital customer experiences. These experiences are intended to increase brand preference and purchase opportunity and grow sales and market share across all customer segments. This role has direct reports in North America and Europe, supporting PCG NA, EMEA, APAC and LATAM business segments.

Other Positions Job duties include contact with other employees and access confidential and proprietary information and / or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

This role is critical in acting as a data steward of digital experiences which may include but are not limited to - product information and detail pages, regulatory information, product compare, purchase history, guided navigation filters / categories / attributes, calculators, customer portal / dashboard and shopping cart.

Digital experiences and product information functions such as input / format / storage / retrieval may require unique approaches, customizations, and / or optimizations to remain up-to-date and consistent across a diverse and growing landscape of customer touch points and multiple devices and platforms such as web / desktop, mobile, social, tablet, interactive TV and in-store.

There are key outputs of this product data including - product database application, global websites, SKU optimization, customer catalogs and product technical document generation. This on-going initiative requires a team of specialists to capture and organize relevant attributes of product SKUs in a database across all divisions of PCG. This is through partnering with Sales, Marketing, Technical and the PCG Marketing Information Organization (MIO).

The Marketing Manager, Product Content will help strategic initiatives to provide a best-in-class digital experience to our external and internal customers. It is essential to connect customer and product platforms to various data sources within our Company technologies, including but not limited to global web sites CMS, CRM Platform, quoting / pricing tools, inventory systems, color applications and lab modification request software.

This role is responsible for aligning technology solutions with business strategies, working within a matrix organization.

• Provide, verify and maintain product data that supports all digital touch points such as Industrial.Sherwin-Williams.com, Searchable Product Database (SPD) and Product Datasheets.
• Administer and develop marketing content, load and support asset management and ongoing maintenance to ensure effective, compliant and up-to-date customer-facing data are delivered that increase brand / product awareness, build customer loyalty and drive purchase process and opportunity.
• Coordinate with internal and external teams to obtain product data information to drive content optimization and delivery approaches within all digital customer experiences, tools and applications.
• Ensure data governance best practices are followed so availability of accurate and consistent information flows across customer touch points, devices and platforms to connect with customers whenever and wherever they choose.
• Identify defects in enterprise systems and submit tickets to work with technical support teams to ensure fixes are implemented.
• Identifies needed enhancements within STEP data management platform to increase productivity and efficiencies and presents findings to Sr. Manager, Product Content & Customer Catalogs.
• Responsible for enriching and classifying products within STEP via web portals and workflows for syndication to multiple internal and external systems including Adobe Experience Manager.
• Collaborate with multiple Marketing teams, Digital team, Sales, Technology, SMEs within the company to understand product lines and positioning, and proactively ensure availability of information, content and assets required to fulfill new product launches, existing product extensions, product information changes (sales number changes, pack size changes, price changes, etc.), packaging changes and discontinued / replaced products.
• Facilitate collaboration between Digital Partners, Marketing and Product Managers, segment marketing teams, and / or SMEs to gain consensus / definition around merchandising rules, product rotations, and cross sell and up sell opportunities / pairings / bundles.
• Work with Marketing and Marketing Communications to define product content requirements, prioritize key attributes / differentiators, and use of appropriate language / voice / tone by segment to ensure content is user friendly and enables customers to make confident purchase decisions.
• Work with business stakeholders, SMEs, Marketing and Marketing Communications, internal IT resources, and / or outside partners to ensure consistency in product information, promotions, and pricing across disparate product information repositories and systems and customer digital experiences.
• Coordinate product photography needs through Marketing Communications, ensure up-to-date images are used across all digital experiences, and maintain images with appropriate categories / keywords within Digital Asset Management (DAM) systems.
• Act as liaison across key product information contributors, users, or support teams (Marketing, Channel Partners and Business SMEs, Corporate and / or Regional IT functions, Customer Service, outside agencies and operations teams) to ensure accuracy and consistency as required to meet customer needs as well as project / business deadlines, goals and objectives.
• Verify availability of regulatory information and legal compliance of product trademarks, product information / data and assets.
• Supports Sr. Manager and MIO Marketing Analysts on additional projects as requested.

FORMAL EDUCATION : Required :

KNOWLEDGE & EXPERIENCE :

Required :

Preferred :

TECHNICAL / SKILL REQUIREMENTS :

Required :

Preferred :

Travel :