What are the responsibilities and job description for the Associate Media Director Job at The Shipyard in Sacramento position at The Shipyard?
The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.
Engineering Brand Love through the courageous ambitions of our people and our clients.
The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!
SUMMARY
We are looking for a smart, experienced, and motivated Associate Media Director to join our Sacramento team.
The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking, and decision-making abilities. They need to have a strong work ethic and thrive in fast-paced environments. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, and SEM among others.
This is a hybrid work-from-home / office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento, CA .
At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.
Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.
WHAT YOU'LL DO
- Work with Brand Management, Media team, and Client to develop strategic traditional and digital media plans and approaches.
- Apply experience and knowledge of the media landscape to deliver solutions to the Agency, and clients.
- Understand and utilize media research data in the development of media strategies.
- Evaluate and recommend the latest media resources that better serve the Agency and its clients.
- Professionally represent the agency’s Media department to clients, members of the agency, and to the media.
- Stimulate and challenge Media Planners to keep producing innovative and effective solutions for our clients.
- Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
- Support Agency's new business efforts with innovative media plans and tactics.
- Build strong, positive relationships with clients, internal teams, and media reps.
- Keep up with the latest trends / events in advertising and client-related industries.
- Develop in-depth knowledge of the client’s business.
- Think strategically about the business and client challenges.
- Effectively problem-solve, and generate innovative solutions.
WHAT YOU'LL BRING
WHAT YOU'LL GET
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Salary : $105,000 - $126,000
