What are the responsibilities and job description for the Enrollment Marketing Automation Specialist: Digital Learning at UT - UTK position at The SMILE Fund?
The Enrollment Marketing Automation Specialist will support and scale marketing efforts for the Digital Learning customer relationship management (CRM) system. This position will lead the design, delivery, and implementation of prospective Digital Learning engagements using marketing automation products and integrations that allow for efficient and effective targeting, acquisition, and nurturing of students. This includes working closely with key campus partners to fully understand the Digital Learning business process and how our automation tools can streamline the processes, including the gathering of business requirements and design solutions based on knowledge of the online learning environment. Organizes, manages, and prioritizes workflows from creative development to product delivery. Oversees the QA and approval process to ensure university brand standards and quality control. Champions digital engagement efforts including, but not limited to email, SMS, ringless voicemail drops, dialer campaigns, chatbots, and digital remarketing.
