What are the responsibilities and job description for the Associate Director, Social Media Analytics position at The Social Lights?
Associate Director, Social Media Analytics
Department : Social Media Strategy
Employment Type : Full Time
Location : Minneapolis, MN
Description
The Social Lights is a crew of creative strategists, data nerds, and social trend experts who live and breathe at the intersection of social media and culture. We are devoted to decoding culture to activate social fandoms for our brands. We Power Brighter Futures with meaningful connections, backed by the sharpest insights in the game. With a track record for social innovation and measurable results, we are a true marketing partner to our clients - whether they're household names or rising stars.
We are looking for an Associate Director, Social Media Analytics to join our team of award-winning social media experts. This role will be part of our Strategy team. It is for the data-driven, detail-obsessed thinker who can translate data into actionable insights and see compelling stories in the numbers. You'll apply these findings to shape client strategy, inform content development and drive business growth. You will connect social media conversations, content and performance to brand goals, marketing objectives and sales. You'll help clients understand how their social presence resonates within culture and with their fandoms.
Key Responsibilities
Responsibilities
- Define and clearly articulate social measurement methodologies and point of view specific to each social platform and holistic reporting objectives.
- Establish your expert perspective on social metrics and benchmarks that matter most to guide internal cross-discipline teams and clients.
- Own the development, execution and presentation of advanced social media reporting and analytics frameworks that measure impact and fuel strategic decision-making.
- Track and analyze performance metrics across multiple social platforms to inform both real-time optimization and long-term social media strategies.
- Collaborate with cross-discipline teams, including partners in Strategy, Content, Care & Engagement and Client Success to deliver meaningful data insights that elevate social strategy and content.
- Stay ahead of social intelligence trends, social commerce, emerging tools, platform updates and social best practices to ensure our analytics approach remains cutting-edge.
- Present, explain and visualize complex data in a clear, compelling way that resonates with internal teams and clients.
- This role is responsible for various social media analytics and reporting, including, but not limited to, product pre-launch social listening, social commerce analysis, social conversation themes and insights, social campaign performance, quarterly client business review, content performance, and channel health.
Competencies
Skills, Knowledge and Expertise
Benefits
Are you excited by the challenge of shaping the future of social media through social intelligence? Are you obsessed with measuring the business and brand impact of social media and ready to be part of a social-first agency? If yes, The Social Lights is the place for you! Let's drive the future of marketing together!
Salary : $100
