What are the responsibilities and job description for the Digital Marketing Associate - Part Time position at The Staff Pad?
The Staff Pad has partnered with Blue Ridge Medical Center in Blue Ridge, Georgia. Blue Ridge Medical Center is dedicated to providing high-quality, compassionate healthcare to the community of Blue Ridge, Georgia. We are seeking a talented and motivated Digital Marketing Associate to support our marketing initiatives and help us grow our online presence.
Position Summary
The Digital Marketing Associate will play a key role in executing and maintaining digital marketing strategies to promote Blue Ridge Medical Center’s services, increase community engagement, and support patient outreach. This individual will work onsite 20 hours per week and must be highly organized, creative, and experienced in managing content and campaigns across digital platforms.
Key Responsibilities
Position Summary
The Digital Marketing Associate will play a key role in executing and maintaining digital marketing strategies to promote Blue Ridge Medical Center’s services, increase community engagement, and support patient outreach. This individual will work onsite 20 hours per week and must be highly organized, creative, and experienced in managing content and campaigns across digital platforms.
Key Responsibilities
- Develop, schedule, and publish engaging content across social media platforms (Facebook, Instagram, etc.)
- Maintain and update the organization’s website with current news, events, and service information
- Design and distribute email newsletters and promotional campaigns
- Collaborate with leadership to create digital content that reflects the mission and values of Blue Ridge Medical Center
- Monitor and analyze performance metrics (Google Analytics, social media insights) to optimize content and campaigns
- Support the development of print and digital materials (flyers, brochures, ads) as needed
- Ensure all digital marketing efforts align with HIPAA compliance and healthcare communication standards
- Minimum 2 years of experience in digital marketing, communications, or related field
- Proficiency with digital marketing tools such as Canva, Mailchimp, WordPress, and social media scheduling platforms
- Strong written and verbal communication skills
- Experience with SEO best practices and basic graphic design
- Ability to work independently, manage time efficiently, and meet deadlines
- Previous experience in a healthcare or nonprofit setting is a plus
- 20 hours per week
- Daytime, onsite hours at Blue Ridge Medical Center
