What are the responsibilities and job description for the Social Media Manager position at The Starting Point?
Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team.
***This is a brand new role for us****
The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media trends, digital marketing, and relationship management to effectively communicate our message and foster community engagement.
Duties
- Develop, implement, and manage social media strategies across various platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
- Conduct thorough research to identify trends and insights that can inform content creation and audience engagement.
- Utilize social listening tools to monitor brand mentions, track sentiment, and engage with followers in real-time.
- Collaborate with the marketing team to align social media efforts with overall digital marketing campaigns.
- Create compelling content including graphics, videos, and written posts that resonate with target audiences.
- Manage relationships with influencers and partners to expand reach and enhance brand visibility.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Stay updated on industry trends, best practices in public relations, and emerging technologies relevant to social media.
Experience
- Proven experience in social media management with a strong portfolio showcasing successful campaigns.
- Proficiency in digital marketing principles and practices.
- Familiarity with social listening tools and analytics platforms.
- Experience in public relations or relationship management is a plus.
- Skills in video editing and proficiency in Adobe Creative Suite (including Adobe Illustrator) are highly desirable.
- Strong research skills with the ability to adapt quickly to new information and trends.
- Excellent communication skills with a knack for storytelling through various media formats.
Join us as we elevate our brand's voice through innovative social media strategies!
Job Type: Full-time
Pay: $18.00 - $21.20 per hour
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Work Location: Hybrid remote in Columbus, OH 43207
Salary : $18 - $21