What are the responsibilities and job description for the Marketing Coordinator (SC) position at The Stellar Family of Companies?
COMPANY OVERVIEW
The Stellar Family of Companies is a vertically integrated private equity real estate firm specializing in the investment, development, construction, asset management, and property management of multifamily assets across Texas. Driven by purpose, we are defined by our passion for excellence and commitment to delivering exceptional results.
The Stellar Family of Companies is committed to invest in property, while developing our people, to serve others in way that makes an impact that matters.
POSITION OVERVIEW
The Marketing Coordinator plays a key role in developing and executing marketing strategies that support Stellar’s investment initiatives, service businesses, and overall brand presence. This includes marketing Stellar’s diverse portfolio of assets, engaging with current and prospective investors, promoting the company’s construction and property management services, and supporting employee recruitment efforts. Additionally, the role focuses on corporate branding and public relations to enhance Stellar’s industry presence. The Marketing Coordinator collaborates cross-functionally with internal departments and external vendors to ensure cohesive and effective marketing execution.
PROCEDURES
- The Marketing Coordinator must engage professionally and respectfully with owners, corporate staff, vendors, subcontractors, investors, and onsite teams.
- Internal Collaboration: Works closely with Development, Construction, Asset Management, Property Management, and Human Resources teams.
- External Partnerships: Coordinates with design and marketing professionals, technology and digital experts, subcontractors, vendors, and other external partners.
- Manage Corporate Brand Identity – Ensure consistent branding across all marketing materials, presentations, and company communications by maintaining brand guidelines and overseeing brand assets.
- Develop and Execute Public Relations Strategies – Coordinate media outreach, press releases, and corporate announcements to enhance brand visibility and manage the company’s public image.
- Oversee Social Media and Content Strategy – Create and manage content for social media, blogs, and corporate communications to reinforce the company’s brand messaging and industry presence.
- Collaborate with property management teams to develop and execute marketing strategies that drive occupancy for both new construction lease-ups and stabilized multifamily properties.
- Track market trends and performance metrics, making data-driven adjustments to optimize marketing efforts.
- Partner with the construction team to develop and execute marketing strategies aimed at securing third-party construction projects.
- Design and implement targeted marketing campaigns to attract ideal clients and project opportunities.
- Create impactful marketing materials and sales presentations to showcase capabilities and value propositions.
- Work closely with the management team to develop and execute marketing strategies for acquiring third-party property management contracts.
- Design and implement targeted marketing campaigns to attract ideal clients and properties.
- Create persuasive marketing materials and sales presentations to highlight the company’s expertise and value.
- Develop marketing materials and communication strategies to keep investors informed about project progress, property performance, and overall company updates.
- Craft compelling investor reports, newsletters, and presentations that highlight key metrics, successes, and investment opportunities.
- Plan, coordinate, and execute investor events, including webinars, site tours, and annual meetings, to strengthen relationships and transparency.
- Collaborate with leadership to ensure consistent messaging and branding across all investor communications.
- Manage digital and print content related to investor relations, ensuring accuracy and professionalism in all materials.
- Partner with the HR team to develop and execute recruitment marketing strategies that attract top talent.
- Create compelling job postings, career pages, and promotional materials that showcase the company’s culture, values, and opportunities.
- Leverage social media, digital advertising, and industry networks to enhance employer branding and reach potential candidates.
- Develop content for recruitment campaigns, ie. employee testimonials, videos, and success stories.
- Assist in organizing and promoting hiring events, job fairs, and networking opportunities to connect with prospective employees.
- Monitor recruitment marketing performance and adjust strategies to optimize engagement and application rates..
POSITION REQUIREMENTS
- Must be located in Lubbock, Texas.
- Bachelor’s degree in Marketing, Business, or Related Field.
- Proven experience in marketing through various channels
- Strong project management skills with the ability to manage multiple priorities.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools.
- Ability to analyze data and metrics to measure the success of marketing initiatives.
Competitive Benefits to include Salary and Incentive Compensation, Health, Dental, Life, 401(k), Vacation and Sick Leave.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Marketing: 1 year (Required)
- Project management: 1 year (Preferred)
Ability to Commute:
- Lubbock, TX 79424 (Preferred)
Ability to Relocate:
- Lubbock, TX 79424: Relocate before starting work (Required)
Work Location: In person