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Public Relations Manager, Glashütte Original North America Job at The SWATCH Gro

The SWATCH Group
Utica, NY Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 5/25/2025

Job description

Responsibilities :

  • Build and maintain strong relationships with press, editors, and influencers throughout the luxury and fashion sectors.
  • Continuous improvement of media relations and outreach, identifying new opportunities outside of traditional trade media.
  • Develop and lead market-specific PR / Communications campaigns to promote Glashütte Original’s product assortment, brand history, and core values.
  • Work cross-functionally with NA Marketing and HQ Communications team to create and implement strategic communications plans, effectively growing brand visibility and awareness, resulting in increased market share.
  • Ensure consistent messaging that aligns with the brand’s mission, core values, and vision.
  • Develop and maintain relations with stylists, influencers, and VIPs.
  • Plan and execute key press events, oversee event-related communications, ensure media attendance and coverage.
  • Manage PR product inventory, organize product loans for photoshoots and product reviews, and coordinate with logistics to ensure all product is accounted for and returned in first quality.
  • Organize periodic manufactory visits with press.
  • Monitor PR / Communications activities and report regularly on campaign metrics, effectiveness, and ROI.

This description outlines the basic responsibilities and requirements for the role. Additional responsibilities and activities may be required.

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