Marketing Specialist - Beverly Center

We have an exciting opportunity for a Marketing Specialist at one of LA’s most iconic shopping centers.

Beverly Center, one of LA’s most iconic shopping centers, has an exciting opportunity for a dynamic, independent and driven Marketing Specialist who will be responsible for the day-to-day execution of key marketing programs including digital and social media programs, creative content development, events and activations, and public relations.

It’s love. Not work.

Taubman might be a real estate investment trust, but it’s so much more to its talented team. It’s a place where careers start, and last, for those who love retail, thrive on winning and want to push the envelope -- daily.

Our connection to our values last longer than a trip through the lobby where they are showcased. We embody them. They are our north star when things are great, when things are crazy and when we need to re-center ourselves in our work.

At TAUBMAN, we believe with every fiber of our being that the right team can achieve anything. We know we are expected to bring it - and we do. So, whether it’s an opportunity in leasing, marketing, accounting, finance or another area that brings you here, if you respond to what we’re saying, we’d love to hear from you….

Day to day job responsibilities

In this role, in partnership with the Marketing & Sponsorship Director, you will be responsible for marketing-related activities at Beverly Center targeting both local and tourist shoppers. You will positively represent the Center and the Marketing department to tenants, customers, partners, and vendors and perform administrative duties in support of all marketing activities. 

• Annual Marketing Plan - In partnership with the Marketing & Sponsorship Director, help develop the center’s annual strategic marketing and communications plan to positively impact the center’s traffic, sales and market share.
• Social Media Program - Implement the center’s social media program, based on approved center and corporate strategies. Provide day-to-day ownership and expertise on social content publishing including posting of all content, moderation, and promoted post targeting.
• Influencer Program - Develop and execute an influencer program including budget management, contract negotiation/execution, monitoring fulfillment and relationship building.
• Email - Work with the corporate office to fulfill responsibilities for the center’s email program, including content verification and localization, contributing to the content calendar, and driving email acquisition.
• Website - Maintain up-to-date and comprehensive information on the center, tenants and sponsors within the center’s website.
• Events and Promotions - Manage the details of events and promotion implementation, including, but not limited to, the following areas: collateral, entertainment, tenant participation, digital presence, vendor management, social media coverage of events, and event support.
• Creative Development - Work with corporate creative service department to develop all marketing and advertising materials for the shopping center including in-center collateral, print advertising and digital assets.
• Digital Media - In partnership with Marketing & Sponsorship Director, work with third-party agency and/or Corporate office on placement and creative direction for Digital Media.
• Budget Management - Assist the Marketing & Sponsorship Director in overseeing the center’s marketing budgets and processes as set by the corporate office including allocating and tracking expenses.
• Public Relations - Work with local agency to coordinate all press releases in cooperation with corporate initiatives and center specific PR efforts. Assist with fulfillment of any day-to-day public relations needs.

General Administrative Duties

• Perform clerical duties as necessary, including, but not limited to: responding to tenant, sponsor and customer inquiries, filing, preparing correspondence and/or reports, maintaining databases, keeping schedules and calendars, setting up meetings, preparing meeting rooms, legal contract administration and other administrative duties as required by management.

The ideal candidate will have…

• Retail experience is preferred
• Minimum of 3-5 years of marketing work experience, including digital and social media, is preferred
• Proficiency in Digital Marketing
• Experience in Canva or Adobe Creative Suite programs
• Bachelor’s Degree in Business Administration, Communications or Marketing is required, or equivalent education and experience
• Proficiency in Microsoft Word, Excel, PowerPoint and email programs
• Excellent writing and editing skills
• Excellent oral and written communications skills
• A high level of professionalism, flexibility and initiative
• Strong attention to detail and high level of accuracy, and the ability to prioritize and organize multiple projects, to meet deadlines, to problem-solve, and to multi-task.
• Ability to collect and analyze information used to make sound decisions.

The salary range for this position is $65,000 to $87,000, and depends on many factors, including experience. There is also an additional bonus potential.

Our employees thrive with a rewarding work environment, competitive pay and outstanding benefits!