What are the responsibilities and job description for the Marketing Assistant Job at The Terraces Orleans in Boston position at The Terraces Orleans?
We are seeking a motivated and creative Marketing Assistant to join our skilled nursing facility's team. This role involves collaborating with our in-house staff and corporate marketing team to design, implement, and manage innovative marketing initiatives. You will play a key role in connecting our facility with the community, driving engagement through strategic outreach and digital marketing efforts.
Responsibilities :
- Build and maintain professional relationships with hospital personnel, case workers, and community partners.
- Act as the primary liaison between the facility and community groups / agencies to strengthen partnerships.
- Collaborate with the corporate marketing team to develop and implement effective marketing campaigns tailored to the facility's goals.
- Create and design visually compelling marketing materials using tools like Canva.
- Plan and execute facility events, community workshops, and media campaigns to enhance public awareness.
- Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) using tools like Meta Business Suite or Hootsuite to schedule, monitor, and analyze content performance.
- Represent the facility at local networking and marketing events to foster community engagement.
- Maintain a detailed log of all referrals and community outreach efforts using the latest software tools.
- Track and manage contracts, invoices, and media-related payments to ensure smooth operations.
- Conduct regular marketing meetings to report campaign performance and suggest areas for improvement.
- Provide data and insights for monthly QAPI (Quality Assurance and Performance Improvement) meetings.
- Stay updated on digital marketing trends to implement innovative techniques.
- Handle other duties as assigned to support the marketing team's success.
Requirements
Benefits
