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District Sales Manager (Precision Irrigation & Lighting) North Texas - The Toro Company

The Toro Company
Houston, TX Full Time
POSTED ON 3/2/2025
AVAILABLE BEFORE 5/25/2025

Job Description

Position remote in Dallas Fort Worth area of Texas.

Who Are We?

Toro’s Irrigation and Lighting business is located in Riverside, CA. The Toro Company’s irrigation business is comprised of two distinct brands, Toro® and Irritrol®. Both brands offer a full line of solid, dependable, irrigation products including controllers, sensors, valves, spray heads and rotors to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties. Unique Lighting Systems is a leading brand of professional grade lighting fixtures, low voltage transformers, LED lamps and the patented HUB system for installation. Serving both residential and commercial markets, Unique Lighting Systems offers a full line of outdoor lighting products.

The main objective of this position is to create and grow demand and sales volume beyond market growth rates for the Toro brands, which include Toro Irrigation, Irritrol and Unique Lighting, in a specified geography. The District Sales Manager (DSM) will support programs and demand creation sales functions for all product lines to grow territory sales through the distributor channel focusing on contractors, builders, municipalities and other key influencers.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for :

Influence Demand Creation and Sales Growth : Take the actions necessary to create and support demand for the Toro brands (Toro, Irritrol, Unique Lighting ) with contractors, municipalities, builders, end users, distributor headquarters and distributor branches.  These actions will include :

  • Deliver sales goals and profitability targets quarterly
  • Develop and manage key contractor demand creation programs
  • Develop and support contractor National Account  programs
  • Create and launch product training initiatives demonstrations and seminars
  • Influence new product introductions and product placement
  • Communicate market and competitive analysis on regular basis to management
  • Manage sales contacts, project opportunities, sales activity, sales progress, and closed sales
  • Reviews market analysis to determine customer needs, volume potential, price schedules, and discount rates. Support sales campaigns and programs to build market share within territory, while accommodating the goals of the company.
  • Develop and maintain customer relationships by creating a call frequency and contact plan.
  • Create and updates target contractor / contractor conversion list as part of CRM for Toro, Irritrol and Unique.  List will be maintained to include customer and contact information, projected annual sales and sales potential, quarterly active projects and closed projects including sales volumes as well as general activity.
  • Identify and track key commercial projects, including home builders as part of CRM for Toro, Irritrol and Unique brands. Cultivate relationships with identified key commercial contractors and residential production installation contractors.
  • Identify and  build relationships with targeted design build contractors in territory.  Influence specification of Toro, Irritrol and Unique products and track progress in CRM.
  • Represent Company at trade association meetings and professional assemblages to promote company product and image.  Be active in local associations and drive promotion of brands.
  • Develop, coordinate and deliver education seminars and product demonstrations in territory to influence support and usage of Toro, Irritrol and Unique product lines.  Utilize regional Product Trailers where applicable.
  • Gather and review competitive information and market analysis to identify opportunities for growth with Toro, Irritrol and Unique product lines. Communicate information to manager and appropriate channel on a monthly basis.
  • This requires a home base office and the ability to multi-task between office, field and travel in territory daily.  Field territory sales is approximately 80% of time, including evenings. #LI-Remote

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements :   ​

  • Bachelor's degree in Business Management preferred; or related field or equivalent combination of experience.
  • 5 years of experience required. Related experience in turf irrigation, sales and marketing preferred.
  • Ability to perform professional presentations.
  • Ability to operate a computer, MS Office products, and various office equipment
  • While performing the duties of this job, the employee occasionally works in outside weather conditions.  The noise level in the work environment is usually moderate.
  • While performing the duties of this job, the employee is required to stand, walk, sit, talk and hear.  Specific vision abilities required by this job include close vision and distance vision.
  • What Can We Give You?

    At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical / dental / vision plan, 401k, and many other great benefits - The Toro company offers employees a variety of perks, including :

    Wellness - TTC offers a variety of mental health and financial health resources to all employees.

    Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

    Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between ​$90,000 - $110,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the One@Work app, formerly the Even app.

    At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.

    We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We are committed to creating an inclusive environment for all employees.

    Salary : $90,000 - $110,000

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