What are the responsibilities and job description for the Director, Brand Marketing - Inventory Partnerships position at The Trade Desk?
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!What you'll do : Reporting to the Director of Brand Marketing, this role will be responsible for overseeing all marketing efforts in support of our inventory partnerships, building awareness for the quality, scale, and premium nature of our global partnerships, and driving increased partner engagement with strategic initiatives. This role requires a marketing leader and visionary, who isn't afraid to roll up their sleeves when necessary. A results-driven storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry.Develop and execute a comprehensive Inventory Partnerships go-to-market strategy that strengthens our publisher marketplace across the globe and integrates partner participation in our B2B client marketing tacticsBe a true business partner to the Inventory team by building deep understanding of Inventory team objectives and leading collaboration on Marketing programs that drive resultsFocus on NAMER, but think globally by building relationships with internal and external partners across EMEA and APACPresent ideas to senior level leadership and C-Suite, take feedback, and engage in debates to hone our strategy and drive growth for the businessDevelop a strong point of view on messaging and how to tell stories that break through with customers, including simplifying complex topics for different audiences. Balance strategic thinking with ability to deliver execution.Understand larger industry, macro market drivers to support Execs on industry stages at thought leadership conferences and eventsAble to navigate and succeed in a matrixed organization and reporting structure - will have to influence and lead marketing stakeholders that aren't direct reports (dotted lines vs. straight lines)Partner closely with product marketing division leaders to build consensus and shared success
Who you are : BA / BS degree or equivalent practical experience10 years of marketing experience at a media company, brand advertiser, agency, or product marketingUnderstandingoftheprogrammatic advertisingindustry and publisher ecosystemClear understanding and experience working with and presenting to sales teamsCompelling storyteller motivated to simplify complexityHigh EQwith the ability to buildrelationshipsacross large teamsand thrive in fast-paced environmentHas concepted, developed and executed various 360 Marketing campaigns, including Thought Leadership, Campaigns, Events, editorial and social contentUnderstanding of Digital Marketing, demand generation, analytics, event production and PR / Communications a mustDetail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projectsAble to work independently and communicate concisely up, down and laterally to project stakeholdersComfortable with white space - ability to break down complex problems into actionable work plans with test and learn agendaProficiency across multiple marketing tools / systems a plus : Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana, Excel, TableauMulti-lingual a plus (French, Spanish, Italian, German, preferred)Mix of B2B / B2C background a plus
LI-DP1The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.NY, CO, CA, and WA residents only :
In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.The Trade Desk also offers a competitive benefits package. Click here to learn more.Note :
Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leaveAt the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $123,900—$227,200 USD
As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and toproviding reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and requirean accommodation for any part of the application or hiring process,please contact us at
accommodations@thetradedesk.comYou can also contact us using the same email address if you have a disability and need assistance to access our Company website.When contacting us, please provide your contact information and specify the nature of your accessibility issue.
Salary : $123,900 - $227,200