What are the responsibilities and job description for the Marketing Specialist position at The Trust Company?
Job Classification: Exempt
Work Schedule: Monday through Friday 8:00 AM to 5:00 PM
Reporting Structure: Business Development & Marketing Officer
Location: Manhattan, KS Office (remote/hybrid options may be available)
The Trust Company
The Trust Company is an independent Wealth Management firm serving individual and business clients. Core services include financial planning, investment management, and fiduciary administration. The company manages relationships in personal & business trusts, investment agencies, estates, retirement plans, IRAs, and charitable foundations.
Primary Accountability
The Marketing Specialist supports the company’s marketing and communications efforts to enhance brand visibility, engage the community, and attract new clients. This role involves content creation, event planning, advertising, social media management, and more, working collaboratively with the Business Development Officer and other team members.
Key Responsibilities
- Content Creation & Marketing Strategy
- Assist in the development and implementation of marketing strategies to align with business objectives.
- Create engaging and on-brand content for social media, website, print, and digital platforms using tools like Adobe InDesign, Adobe Photoshop, Canva, and Constant Contact.
- Ensure all content is accurate, relevant, and aligned with brand guidelines.
- Event Planning & Community Engagement
- Support the planning and execution of client and community events.
- Coordinate sponsorships, partnerships, and community engagement initiatives.
- Assist in the creation of event collateral, invitations, and follow-up communications.
- Social Media & Website Management
- Manage and update social media platforms with fresh and relevant content.
- Monitor social media analytics and engagement to assess performance.
- Update and maintain the company’s website, ensuring functionality and current content.
- Advertising & Promotion
- Design and coordinate print and digital advertisements using graphic design tools.
- Research industry trends to recommend new marketing channels or opportunities.
- Collaboration & Reporting
- Collaborate with the Business Development Officer and internal teams to align marketing efforts with company goals.
- Monitor and report on campaign performance and effectiveness.
- Other Duties
- Maintain marketing materials inventory (e.g., branded giveaways).
- Perform other marketing-related tasks as assigned.
Education and Professional Experience Requirements
- Bachelor’s degree in marketing, Communications, or a related field preferred (or equivalent experience).
- 2 years of marketing or related experience, with a focus on content creation, social media, and event planning.
- Experience with Adobe InDesign, Adobe Photoshop, Constant Contact, and Canva is preferred.
Skills and Attributes
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Proficiency in graphic design and email marketing platforms.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for engaging audiences and driving results.
- Familiarity with analytics tools (Google Analytics, social media insights) is desirable.
General Work Environment & Time Commitment
- Flexible hours with the possibility of occasional evening or weekend events.
- Some travel may be required for events or community engagement initiatives.
This role offers a collaborative work environment with opportunities to contribute meaningfully to the growth and success of The Trust Company.
