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Regional Sales Manager (Midwest Sales Territory)

The Universal Group, LLC
MI Full Time
POSTED ON 4/20/2025
AVAILABLE BEFORE 5/16/2025

The Universal Group, LLC                                   February 12, 2025

JOB DESCRIPTION : Regional Sales Manager (Midwest Sales Territory)

The Regional Sales Manager manages all aspects of sales activities to achieve sales and profit goals within the territory which consists of Minnesota, Wisconsin, Michigan, Ohio, West Virginia, Kentucky, Indiana, Illinois, Missouri and Iowa. This includes sales of all company products including heavy duty truck and trailer parts, light duty utility trailer components and Flexiride rubber torsion axles.

theuniversalgroup.com / about-us

Primary Responsibilities :

  • Generate sales and promote new products and program awareness with regularly scheduled sales calls on service shops, warehouse distributors, trailer and axle manufacturers, and other potential customers in the sales territory.
  • Pursue and develop new customer opportunities.
  • Identify sales growth areas.
  • Negotiate sales prices and quote customers in consultation with management.
  • Provide detailed and timely market feedback and information on customers and competition to company management. This includes trip and call reports as well as inputting information in a CRM system.
  • Accurately forecast annual revenue budget together with management.
  • Develop strategic plans to ensure growth by product category.
  • Conduct market research on new product opportunities.
  • Possess a working knowledge of all products across all divisions (Aftermarket, OEM and Flexiride).
  • Offer product training to customers as needed.
  • Provide services to Universal’s customers including customer returns, special orders and product and inventory recommendations.
  • Attend trade shows as needed.

Additional Responsibilities :

  • Communicate and work with inside sales team to enhance customer experience and satisfaction.
  • Work with purchasing and inventory management personnel to ensure optimal inventory levels and product mix to service customers.
  • Work with management to improve sales policies and procedures.
  • Recommend new product line opportunities.
  • Work with accounts receivable staff to collect past due accounts when needed.
  • Objectives and Expectations :

  • Travel 50% of the time.
  • Complete company training.
  • Continuously learn and develop product knowledge across all Company divisions.
  • Visit all existing accounts in the sales territory on a rotating schedule.
  • Develop and continually update a list of prospective customers in the sales territory.
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