What are the responsibilities and job description for the Senior Associate Director, Digital Engagement position at The University of Chicago Booth School of Business?
Department
Booth Marketing: Global Marketing
About The Department
The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth Is Proud To Claim:
For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.
Job Summary
This position uses specialized knowledge and breadth of expertise to plan, develop, design, and implement the strategic and tactical marketing plans for a department, program, product or business. Coordinates and evaluates the production of marketing communication and research programs.
Responsibilities
Minimum Qualifications
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 7 years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$75,000.00 - $95,000.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
Booth Marketing: Global Marketing
About The Department
The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth Is Proud To Claim:
- an unmatched faculty.
- degree and open enrollment programs offered on three continents.
- a global body of nearly 56,000 accomplished alumni.
- strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.
Job Summary
This position uses specialized knowledge and breadth of expertise to plan, develop, design, and implement the strategic and tactical marketing plans for a department, program, product or business. Coordinates and evaluates the production of marketing communication and research programs.
Responsibilities
- Creates strategic digital marketing engagement plans that are both channel specific and across the prospect journey.
- Creates and executes comprehensive go-to-market plans that help generate engagement, raise awareness and drive leads to Booth’s student applicant pool.
- Drives innovation through new channel ideation and partner exploration to ensure we continually meet our audience where they are.
- Audits and develops strategies to continually optimize Chicago Booth’s website for greater online visibility and engagement.
- Tracks, measures, and reports the performance of all digital marketing campaigns/initiatives and channels, assessing against set goals and objectives and measuring ROI.
- Gleans insights from data on our audience, prospect journey and connects offline and online actions to leads/applicants.
- Leads efforts to develop and update enterprise-wide channel policies, guidelines and infrastructure that may also require the coordination with data governance.
- Collaborates with the marketing team and partners to provide analytics insights that inform content, design, and advertising decisions.
- Contributes to the development of dashboards and regular reporting to highlight trends, anomalies, and uncover opportunities for improvement.
- Oversees day-to-day digital engagement channel operations.
- Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
- Manages relationships with external sales agencies.
- Performs other related work as needed.
Minimum Qualifications
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 7 years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
- Bachelor’s degree in marketing, business, communications or other related course of study.
- A minimum of five years of digital marketing experience with at least three years specifically in channel marketing, digital or brand marketing.
- Background creating, implementing and measuring a comprehensive digital strategy in the non-profit/higher educational space.
- Team management experience and the ability to coordinate and drive cross-functional teams.
- Demonstrated experience using Adobe Analytics and Google Analytics.
- Slate experience.
- Advanced Excel skills with reporting, such as Dashboard, Pivot, Vlookup, filters, validations and other useful functions.
- Strong understanding of how content, design, architecture, and user experience can impact online visibility and working within a marketing automation platform and CRM.
- Outstanding verbal, written, and presentation skills, as well as organizational skills.
- Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement, and recommend effective changes.
- Excellent strategic planning, analytical and creative problem-solving with the ability to execute tactically to drive outcome.
- Work on projects simultaneously and meet strict deadlines with frequent interruptions.
- Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and organization contacts in a multitude of communication methods i.e., in person, email, phone.
- This position is currently expected to work a minimum three days per week in the office.
- Resume/CV (required)
- Cover Letter (required)
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$75,000.00 - $95,000.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
Salary : $75,000 - $95,000
