Director, Growth Marketing - Provider

Job Description

Join a world-class academic healthcare system, UChicago Medicine (UCMC), as our next Director of Growth Marketing - Provider responsible for driving patient growth across our service lines.

We are seeking a dynamic Director of Growth Marketing to spearhead our efforts in enhancing patient acquisition and retention. In this pivotal role, you’ll craft and execute impactful strategies that engage healthcare providers nationally, leveraging diverse marketing channels to achieve success. Your mission will be to shape our public perception and establish industry leadership through strategic growth opportunities, guided by data-driven insights and a commitment to excellence.

As the Director of Growth Marketing, you will oversee the development and implementation of marketing programs focused on referrals and proactive outreach. You’ll work closely with service line leaders in key areas such as heart and vascular, transplant, neurology, digestive diseases, OBGYN, and cancer to drive volume and generate referrals. Your role involves managing relationships, defining strategies, and demonstrating value through data analysis. With the support of your team, you’ll be instrumental in crafting marketing initiatives that align with our growth objectives. This position requires a deep understanding of healthcare provider behaviors and preferences, strategic thinking, creativity, and the ability to collaborate across various teams to drive marketing success in the healthcare sector. The Director will also own factbooks based on market, customer, competitor, and UChicago Medicine data and analysis

Who You Are

An innovative thinker capable of developing creative engagement strategies and who possesses:

• A Bachelor’s degree in Marketing, Business Administration, or a related field (advanced degree preferred)
• A minimum of 8 years in progressive growth marketing roles within healthcare or related industries
• A proven track record of leading complex marketing programs and strategic initiatives
• Expertise developing and executing comprehensive marketing strategies, deploying integrated campaigns across diverse channels, and leveraging metrics to optimize ROI
• A deep understanding of consumer and provider behaviors, coupled with an ability to drive engagement and growth

What You’ll Gain

• The opportunity to refine your strategic thinking and creative problem-solving skills while working with top-tier service line leaders
• Experience in managing high-impact marketing initiatives and enhancing your proficiency in using data to drive decision-making and demonstrate value
• Positioning as a thought leader in the industry
• Valuable relationships across various teams and external partners, contributing to your professional growth and broadening your network

What You’ll Do

• Strategic Development: Understand and map customer and referrer motivations and behaviors to inform content delivery and healthcare solutions. Develop a multi-year growth roadmap aligned with service line and fiscal year goals.
• Marketing Strategies: Craft and implement outbound marketing strategies using Marketing Cloud sales enablement tools. Enhance patient acquisition and retention by developing personalized communication strategies.
• Engagement Programs: Design and lead engagement programs aligned with growth objectives, utilizing events, sponsorships, thought leadership, and direct marketing.
• Content Creation: Develop and refine marketing content to drive engagement and conversions. Maintain marketing collateral and collaborate with stakeholders to craft compelling narratives.
• Opportunity Prioritization: Assess strategic growth opportunities based on internal and external insights. Collaborate with institutional leaders to create business cases and implementation timelines.
• Performance Monitoring: Track and report campaign success using OKRs and analytics. Optimize strategies based on results to enhance ROI and transition successful initiatives to permanent owners.
• Data Management: Compile service line factbooks and develop dashboards to track performance, integrating key views for coherent performance management across teams.

Leadership at UChicago Medicine:

E4 Leadership (Equity, Engage, Evolve, Excel) is a patient centered management system that empowers teams to improve on a daily basis. This is done through daily readiness huddles, real time process monitoring, performance review huddles and structured problem solving. E4 Leadership is an evolving system where leaders work together to cultivate a culture of equity and continuous improvement that enables:

• Each person to realize their full potential for contribution
• The organization to achieve high performance outcomes
• System-wide integration, coordination, and seamless execution
• Clear focus on exceptional, equitable patient care and experiences

 As part of the leadership team, this position will be instrumental in reinforcing and sustaining UChicago Medicine’s E4 Leadership Culture.

Why Join Us

We’ve been at the forefront of medicine since 1899. We provide superior healthcare with compassion, always mindful that each patient is a person, an individual. To accomplish this, we need employees with passion, talent and commitment… with patients and with each other. We’re in this together: working to advance medical innovation, serve the health needs of the community, and move our collective knowledge forward. If you’d like to add enriching human life to your profile, UChicago Medicine is for you. Here at the forefront, we’re doing work that really matters. Join us. Bring your passion.

UChicago Medicine is growing; discover how you can be a part of this pursuit of excellence at: UChicago Medicine Career Opportunities.

UChicago Medicine is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, ethnicity, ancestry, sex, sexual orientation, gender identity, marital status, civil union status, parental status, religion, national origin, age, disability, veteran status and other legally protected characteristics.

Must comply with UChicago Medicine’s COVID-19 Vaccination requirement as a condition of employment. If you have already received the vaccination, you must provide proof as part of the pre-employment process. This is in addition to your compliance with the Flu Vaccination requirement as well. Medical and religious exemptions will be considered consistent with applicable law. Lastly, a pre-employment physical, drug screening, and background check are also required for all employees prior to hire.