Associate Director, Growth Marketing

Booth Executive Education: Marketing 2 The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

• an unmatched faculty.
• degree and open enrollment programs offered on three continents.
• a global body of nearly 56,000 accomplished alumni.
• strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/. Chicago Booth Executive Education seeks a mission-driven marketer who is passionate about education and thrives in a dynamic, growth-oriented environment. The Associate Director, Growth Marketing will lead data-driven global marketing campaigns to drive lead generation and customer acquisition with a focus on custom programs, group enrollment, and open enrollment programs at Booth’s campuses in Chicago, London, and Hong Kong.

This role will have a high focus on program campaign marketing management – from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences.

• Designs and executes integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment.
• Develops and executes targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients.
• Collaborates with business development and enrollment teams to create tailored marketing assets that drive pipeline growth.
• Works closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication.
• Manages inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities.
• Supports strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination.
• Coordinates the creation of digital marketing assets, such as social media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals.
• Fosters partnerships with internal teams, agencies, and vendors to deliver cohesive and impactful marketing strategies.
• Oversees marketing budgets and resources to maximize ROI, and manages purchase order submissions, invoices, and contract reviews.
• Coordinates with external vendors to ensure high-quality and timely execution of direct mail and digital media campaigns.
• Leverages data analytics tools to track campaign performance, derive actionable insights, and identify areas for optimization.
• Develops and presents reports on key marketing initiatives, including campaign effectiveness and revenue impact.
• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• May assist managing relationships with external sales agencies.
• Performs other related work as needed.

Minimum requirements include a college or university degree in related field. Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

• Bachelor’s degree.

• Background with marketing automation tools, ideally with Marketo
• Familiarity with website content management tools such as SiteCore.
• Familiarity with CRM tools such as Salesforce.

• Manage multiple projects simultaneously, meeting goals and timelines.
• Excellent organizational skills and detail-orientated.
• Maintain efficiency and focus in dynamic, ever-changing work environments.
• Think strategically, understanding and balancing various goals.
• Skilled at making analytical, data-driven decisions.
• Strong written and verbal communication skills.
• Manage cross-functionally across an organization and work with external partners.
• Professional demeanor with the ability to work successfully as member of team.

• This position is currently expected to work a minimum three days per week in the office.

• Resume/CV (required)
• Cover Letter (required)

Communications Individual Contributor 37.5 No No No Salary Exempt $70,000.00 - $85,000.00 Yes